4 Easy Ways to Generate More Content with WAY Less Effort

Having fresh content improves your search engine rankings, drives visitors to your website, and gives people a taste of your value. Learn 4 easy ways to generate more with WAY less effort.

No matter what online trends come and go, nothing will ever take the place of having tons of killer content that informs, inspires or entertains your target market. Having fresh content improves your search engine rankings, is an inexpensive way to drive visitors to your site, and is the ideal way to give people a taste of the value you offer. Content really is king on the Web.

Besides, even the fanciest Website won’t get people coming back for more (or coming by at all) if it doesn’t provide great information. This holds true for a basic service-provider Website as much as it does for an e-commerce site.

Every Website must have enough content to get site visitors’ (and search engines) attention, let prospects know what you’re selling and why they should buy, then convince them to take action. But that’s just the tip of the iceberg.

If you want to reach hundreds, thousands, or even millions of people on the Web without spending a fortune—creating compelling content is key. That means constantly coming up with new articles, blog posts, videos and/or audio podcasts.

But how do you do that when you’re already slammed trying to do everything else that goes into running a small business?

Well, you don’t have to be a fast writer—or even a writer at all (though that helps). Nor do you need to be a high tech wiz. You just need a few low- to no-cost tools and a plan for reusing and/or repurposing what you’ve got.

Below are four ways to generate tons of fresh content, and get it out on the Web, with way less effort…

1) Write it once, use it again and again.

Already write a regular newsletter or blog? Take your newsletter articles and post them directly to your blog (or vice versa). Put a few together and you’ve got an ebook in the making. Next, break your articles down into bite size chunks anywhere from 100-250 words in length.

Now get a free podcasting account at www.utterli.com and read your mini-articles into your phone to create your own audios quickly and easily. You can use a simple piece of code they provide to have your podcasts automatically post to your Website or blog too. Finally, spread your audios far and wide using podcast submission software.

2) Go from print to film.

If you don’t mind being in front of a camera, get a cheap FLIP video camera and record yourself reading your mini-articles to the camera. Or just ad lib down and dirty tips or ideas if you don’t have articles to pull from.

While the FLIP isn’t very high-tech, its idiot-proof software makes it a breeze to edit and upload your videos to the Web in minutes. With a little more tech-savvy you can strip the audio from the video and use that as a podcast (letting you skip the podcast-creation step in #1).

Now post your video to your blog, your Facebook page, and your other social networking sites. Then submit your video online to multiple sites using a service like www.tubemogul.com.

3) Use public speaking to generate boatloads of content without writing a thing.

If you do any kind of speaking engagements, simply pick up an inexpensive digital audio recorder (I use an Olympus DS-2 that cost about $100 years ago.) and record your talks. Then have the recorded audio transcribed, and you’ve got reams of writing to pull from to create articles for your blog or your newsletter, online article submissions, or even an ebook or book. You can also edit your recorded talk down into smaller chunks of audio perfect for podcasting.

4) Tweet and bookmark your way into the public eye.

Once you’ve got all this killer content going out into the world, it’s time to let the world know. So anytime you post a new audio, video or article (whether on your own Website or blog, or elsewhere), pop on Twitter and Tweet about it. Be sure to include the link back to your content when you do. Then use social bookmarking sites like Digg and Stumblupon to spread the word even further.

Total
0
Shares
Previous Article

10 Internet Marketing Trends for 2010

Next Article

Question Your Way to Finding Your Passion

Related Posts
Read More

WJR Business Beat: Which State Is Most Obsessed With Social Media? (Episode 414)

In today's Business Beat, Jeff Sloan offers details of a Hennessy Digital study on America's obsession with social media. Tune in below to find out the top 3 most obsessed states:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area...
sales team strategy
Read More

The Best Investments to Improve Your Sales Team Strategy

Creating and maintaining a thriving business depends on the success of sales performance. Essentially, the effectiveness of your sales team at generating revenue is directly related to the success of your business. Keeping your sales team motivated and helping them maximize their performance can be challenging, but with the right tools and investments, you can...
MarTech
Read More

Small Businesses That Own Their MarTech Can Edge Out the Competition

Adjustments to data protection regulations and Big Tech's revamping of how applications and third-party brokers acquire data sets have upended the world of user data management and remarketing. Big Tech, GDPR, privacy browsers and different privacy compliance standards are removing the user data of billions of users from the control of third-party marketing providers that...
brand awareness
Read More

5 Ways Technology Can Improve Brand Awareness

Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a purchase, even if they like the products you sell. Brand awareness is especially important for startups, which need to quickly...