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Get Repeat Customers with These Tips!
Businesses spend most of their time & money to get new customers. But how many of them work on retaining their current customers? According to Bain & Co., attracting new customers costs 7 times as much as retaining the existing ones. Also, existing customers tend to spend more on your products and services than new ones. They bring recurring revenue which dramatically boosts your profits over time. They are the loyal customers who like your brand and will only spread the good word about it.
Here are 6 ways to attract repeat customers for your business:
1. Let your customers know what you are doing for them
One of the easiest ways to get repeat customers is to proactively tell them how you are adding value to your product or service. Building email lists is an amazing way to keep in touch with your customers. You can use them to update your customers about company news & latest features, send thank you notes, and provide exclusive information about promotional events & offers.
2. Educate customers about your products & services
One of the most common reasons why customers stop using your product or service is that they don’t understand how to use it. You can avoid this by offering resources that help them get started. You can send guides or video tutorials to educate them about the various features of your product or service, and show them how to use it. You can even offer demo, training or consultations to help them beat the learning curve. Once they become familiar with your product or service, they are bound to stick to it.
3. Provide exclusive offers and rewards for customers
A great way to gain repeat business is to offer exclusive rewards & offers to your most valuable customers. Your best customers are the ones who bring in the most revenue over time. By offering exclusive rewards, you show that you value loyal customers and encourage them to keep coming back. These offers can be higher discount rates, or early access to new features. It makes them feel special and shows them how much you appreciate their business.
4. Offer discounts regularly
Another way to attract repeat customers is to offer regular discounts. It can be a coupon or promotional code with each purchase. It can even be a monthly newsletter that lists the various discount offers available. A discount gives customers an incentive to repeat business with you. Also, it keeps your brand fresh in their minds. Make sure that your discount stands out from all the usual offers crowding their inbox.
5. Provide personalized Product Recommendations
Providing product recommendations based on your customers’ needs enables them to make better purchasing decisions, faster. It saves your customers the time & effort spent to find what they like. Customers begin to rely on you to provide them high quality recommendations. They develop trust in your brand and it leads to repeat business.
6. Create an amazing Customer Experience
Perhaps, the most important way to get repeat business is with great customer service. Initially, people may buy your product or service, based on your price and quality. However, their decision to repeat business with you depends on their past experience with your brand. If you want them to keep coming back, you need to provide them an amazing customer experience. Be approachable & friendly, show gratitude for their business, address all issues quickly and create an environment where it is easy to do business with you.
Repeat customers bring in recurring revenue and add stability to your business. It shows your business is constantly providing value to customers, and that your customers are happy. Happy customers are the best advocates of your business.