7 Questions to Measure the Value of Your Network

For the introverted, socially awkward, or shyster-averse, networking can be a major challenge. Learn 7 guidelines to evaluate business relationships.

For the introverted, socially awkward, or shyster-averse, networking can be a major challenge. On one hand, we know that effective networking is essential to any flourishing career or business. I have literally witnessed quantum leaps in my business and in others that can be attributed to having strong relationships with the right people. Just this year alone, I’ve developed relationships with international partners, landed significant press, and grown Inspired Life Media Group’s bottom line because of my relationships with the right people.

Because of this, I often get asked about networking. Admittedly, I am a lover of people. I legitimately like to meet new people, learn about them, and stay connected to them. This makes networking easier and more intuitive for me, but it certainly doesn’t mean that networking effectively can’t be learned or practiced.

In a recent episode of Inspired Living with Lisa Nicole Bell, I gave away one of my best secrets for growing my network. An expanding network is usually a good thing, but it’s important to periodically evaluate your network to determine which relationships are deserving of your limited time and energy.

The most important traits for a fruitful relationship will depend on your industry and goals. To get you started, I’m sharing 7 guidelines I use to evaluate business relationships:

     

  1. What have they accomplished? What are they currently creating? As an outcome-oriented professional, I examine what a person has accomplished or what the individual is currently building. I work in the media/entertainment, social entrepreneurship, and women’s issues spaces, so I’m especially interested in people who are creating interesting things in those areas. I’m also a total tech groupie, so I get giddy about connecting with those types.
  2.  

  3. What is their reach? How many people do they influence? Is this person considered a leader in their field? What are the indicators of leadership for their industry?
  4.  

  5. How do they spend their time and money? Nothing tells me more about a person’s value system than a scan of their date book and their check book. Show me how you spend your time and money, and I’ll tell you who you are.
  6.  

  7. Do they have a positive, progressive attitude? I firmly believe that if you aren’t growing, you’re falling behind. Because of that, I like to keep smart, creative, forward-thinking people around me. Additionally, a positive attitude is a must. I’m as sarcastic as the next person, but cynics and chronic complainers are a definite no-go.
  8.  

  9. Are they interested in collaboration? If I see an opportunity to team up, I want to know if they’re at least open to exploring it. Are they interested in achieving greater good with their work or do they just want to shine and take credit? I like to work with people (again, I’m a lover of people), and I know that so much more can be accomplished when smart people put their egos aside in order to accomplish something meaningful.
  10.  

  11. Are they responsive? It irks me to wait three weeks for a response to an email barring extenuating circumstances. Some people just aren’t responsive. When I decide to build a relationship, I want to know that my calls and emails will be returned. No matter how awesome, successful or smart someone is, they’re no good to you if they won’t respond when you reach out.
  12.  

  13. What is their Work? Work is capitalized to indicate the highest form of work – our life’s work. I like to inquire about a person’s lofty ideals and broad vision to gain an understanding of what motivates them and what they’re working toward.

What are your metrics for evaluating relationships? How do you know whether you need to build a relationship, terminate it or leave it be?

Total
0
Shares
Previous Article

Beat Your Online Competition, No Matter How Big

Next Article

5 Marketing Lessons We Can Learn from Google

Related Posts
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
monitors
Read More

How Monitors Deepen Your Employee Experience And Boost Results

In this ever-changing world, and through the rise of remote working, a good employee experience (EX) can come from many places. But Forrester’s research shows that the hallmark of a good employee experience is always the same — it empowers, enables, and inspires employees. Organizational awareness on the importance of EX in driving business results...
press release
Read More

How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way?  Getting your press release published for free online in a newspaper or other media isn’t a sure thing. The decision to print or delete business news often pivots on the value placed on it by an editor or...
homepage
Read More

How to Ensure Your Homepage Helps Your Business Reach Its Goals

If you want your online business to flourish, you need to ensure you get your website’s homepage right. This is because it will provide the first impression people get of your brand, and you’ll need it to be a good one.  An excellent homepage will help your small business grow by facilitating the buyer’s journey,...