Business Model Test by Ash Maurya [Infographic]

13 Jul 2016

Ash Maurya

Ash Maurya is the creator of the one-page business modeling tool Lean Canvas and the author of "Running Lean." He was the founder and CEO of WiredReach, and regularly hosts sold out workshops around the world. Ash serves as a mentor to several accelerators including TechStars, Accelerace, Slingshot and guest lecturers at several universities including MIT, Harvard and UT Austin. He serves on the advisory board of a number of startups, and consults for new and established companies. For more information, visit

In just four steps, use the business model test and learn how to establish whether a business model is worth pursuing or not.

The following infographic is provided by SCALING LEAN: Mastering the Key Metrics for Startup Growth by Ash Maurya, with permission of Portfolio, an imprint of an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Ash Maurya, 2016.

Business Model Test

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