Content Marketing Tips and Tactics that Make Sense
It’s a phrase marketers have been hearing for the past 15 years or so, ad nauseam: Content is King.
And in 2015, it seems that content marketing still reigns supreme when it comes to the most commercially important digital marketing trend. Yet according to this infographic, the biggest challenge content marketers face is measuring content effectiveness, while an overwhelming 56% of marketers don’t have a content marketing strategy!
That’s where data insights on content strategy come into play. Have a look at this amazing infographic on the state of content marketing, produced in collaboration with SimilarWeb, SmartInsights.com and JBH.
Even though content looks set to take over the digital marketing landscape in 2015, brands still need to get the fundamentals right. This means coming up with a clear strategy, researching consumer data, distributing content in the right places and measuring campaign effectiveness.By doing so, B2C companies can overcome challenges such as creating engaging content, which resonates and appeals to consumers, on a regular and consistent basis.
It’s the perfect marriage between content marketing insights and practical advice, sure to help you create your best content marketing strategy yet.