Ryan Allis

Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.

Last time I talked about Can-Spam and how it affects your email campaigns. Today I'll talk about blacklists and how to stay off them.

you send out email messages and receive a decent chunk of spam
complaints, you will probably eventually be blacklisted. A blacklist is
a list of IP addresses that have been reported as sending spam. If an
ISP puts you on a blacklist, you'll be blocked from sending to their

If you get blacklisted, you should contact the
blacklist administrator and ask how to get removed. It can be difficult
to get a hold of an ISP's blacklist administrator, so I recommend using
an email marketing service.

If you use a web-based email
marketing service, it's the software provider's responsibility to build
strong relations with the ISPs. Using a service like iContact (which
used to be known as IntelliContact) will ensure that you aren't put on
any blacklists. It's easy to stay off blacklists when you use a trusted service like
iContact. iContact even has employees that speak on a daily basis with Internet Service Providers to maintain a good relationship. This will save a lot of time and heartache during your campaign.

Next time, I'll talk to you about how ISP spam-filters work and how to write messages that won't get filtered.

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