Browsing Tag

iContact

49 posts
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Segmenting Email Campaigns: What Criteria Should You Use

Targeted marketing is a very effective method of marketing your business via email. Instead of sending blanket emails to all of your contacts, you can segment your lists and send them only to the most relevant information. Here are few tips that might make the segmentation process easier. Segment your campaigns with more than just...
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Testing Promotions through Email Marketing

The end of the year can be a challenging yet promising time for Email Marketers trying to get the attention of prospective customers. During the holiday season, consumers are slammed with large email volume from a variety of vendors. To cut through the noise, you should consider using effective promotions within your email campaigns. Many...
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Localizing your Email Marketing Campaigns

Initiating worldwide email campaigns can be great for business. What better way to grow your company than to expand your product or service and tackle international markets.If you’re a company that is new to doing business internationally, you might find it hard to tailor your email campaigns so they are well received by readers in...
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Creating Email Campaigns to Measure Your Website’s Performance

Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is...
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Staying Connected by Using Surveys

Awhile back, I mentioned the importance of surveys and how they can help you gain valuable insight into your readers' minds. Today I am going to discuss how you can leverage surveys to get the most information from your audience. A survey is a great tool because it allows you to hear the opinions of...
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Managing Your Sending Reputation

As an email marketer, keeping a good rapport with customers is essential in maintaining great campaigns. Perhaps more importantly, making certain that your emails are well received by Internet Service Provider (ISPs) and other email receivers can play a huge role in your overall sending reputation.  In order to leave a good impression with gatekeepers...
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Email Marketing Holiday Checklist

In the last blog post, I discussed the importance of preparing your email marketing campaigns for the holiday season. Today I am going to share a checklist to ensure you have covered all the bases before sending out messages to your recipient lists. Review results from last year. What worked and didn’t work? Analyze results...
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Email Marketing Preparation for the Holidays

Based on a SLI Systems “Trends in E-Commerce” 2008 survey, email marketing is considered one of the top three E-Commerce tools used by retailers. Participants of the survey also agree that many online tools such as email marketing, social media tools, and mobile technologies will make an impact on their marketing campaigns in the next...
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Ways to Develop Your Email Lists

So you have written and produced material for your next email campaign but have you found your audience yet? Establishing a valuable list of email recipients can often be hard work. A key factor in building effective email campaigns is to use different methods to grow and build your email lists.   One way to get...
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Understanding Your Audience

When you receive an email, do you ever think of what compels you to open the email in the first place?  Maybe you recognize the sender or perhaps the subject line catches your eye. As an email marketer, it is important to always construct your emails to cater to the habits of your readers and...
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Making the Most of Email Marketing in a Faint Economy

As the economy begins to slow, more companies are taking a valiant approach to conserve resources. When corporate budgets are tight and businesses are looking to cut costs, they tend to first review and often cut marketing expenditures. Utilizing email marketing campaigns often prove to be an inexpensive method to reach customers during economic downturns....
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Quality Control for Your Emails

 Have you ever received or sent out emails that have misspelled subject lines, faulty images, or broken hyperlinks? The quality of your email can not only do damage to your campaigns, but more importantly it can affect your email lists, your reputation, and even your bottom line.  With a little preparation and quality control, you...
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Using Transactional Emails to Magnetize Customers

You have crafted your email campaigns, sent them out to your subscribers, and have received a decent amount of responses. Now what? From a business standpoint, you want to influence repeat purchases and ensure that customers are satisfied with your product or service. Improving your transactional emails will get you one step closer to higher...
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5 More Refreshing Approaches for Your Email Newsletters

 Last week I briefly discussed five ways you can refresh your newsletters using several different style approaches. Today, I will provide you with a few more ways you can improve your email newsletters. Benchmarking and Statistics —Customers and prospects are eager to hear how your company is performing. Providing benchmarking information and industry statistics will...
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5 Refreshing Approaches for Your Email Newsletters

A common problem that email marketers face is the lack of a fresh approach to each of their email newsletters. More times than not, the focus lies on the quantity rather than how the information is presented. Below, I have included a few content approaches to improve your next newsletter. Case studies- Develop a case...
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How Important is List Segmentation?

Attracting the attention of a current or potential customer with new products and services is getting harder and harder. Each day, email marketers are analyzing how to increase click through rates and reestablish their return on investment. Segmenting your email list of contacts enables you to select a portion of your audience for targeted marketing....
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Email Bounces

An important aspect of email marketing is taking the time to organize your contact lists and ensuring that your messages will be delivered with confidence. Today, email marketers are finding many shortcomings in sending out emails. By understanding how email bounces work, it will help ensure a higher deliverability rate for each of your campaigns....
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Sustaining Great Customer Relationships

Creating strong relationships with customers through your email marketing campaign is critical for maintaining true customer retention. Getting to know your audience, defining your purpose, and providing incentives to turn prospects into customers will encourage a higher return in investment and overall, a better quality campaign. As a starting point, you must find what format...
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Receiving Compatible Email Messages via Mobile Devices

Publicizing discounts and expiration dates are great ways to attract new businesses from casual readers. With this, it creates a sense of urgency for each sale. However, when using those techniques, it is important to remember that you may not be reaching your full audience without including a text version with every HTML email newsletter...
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Improving Content in Email Messages

More than half of all email users today are using multiple accounts. Because of this, email marketers believe standard email messages are less targeted to users and are falling on deaf ears. Creating effective content for your email campaigns can help determine how responsive your target audience is and help define your own email marketing...