Segmenting Email Campaigns: What Criteria Should You Use
Targeted marketing is a very effective method of marketing your business via email. Instead of sending blanket emails…
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49 posts
Testing Promotions through Email Marketing
The end of the year can be a challenging yet promising time for Email Marketers trying to get…
Localizing your Email Marketing Campaigns
Initiating worldwide email campaigns can be great for business. What better way to grow your company than to…
Creating Email Campaigns to Measure Your Website’s Performance
Being aware of how much traffic and conversions you receive through your website is extremely important. If you…
Staying Connected by Using Surveys
Awhile back, I mentioned the importance of surveys and how they can help you gain valuable insight into…
Managing Your Sending Reputation
As an email marketer, keeping a good rapport with customers is essential in maintaining great campaigns. Perhaps more…
Email Marketing Holiday Checklist
In the last blog post, I discussed the importance of preparing your email marketing campaigns for the holiday…
Email Marketing Preparation for the Holidays
Based on a SLI Systems “Trends in E-Commerce” 2008 survey, email marketing is considered one of the top…
Ways to Develop Your Email Lists
So you have written and produced material for your next email campaign but have you found your audience…
Understanding Your Audience
When you receive an email, do you ever think of what compels you to open the email in…
Making the Most of Email Marketing in a Faint Economy
As the economy begins to slow, more companies are taking a valiant approach to conserve resources. When corporate…
Quality Control for Your Emails
Have you ever received or sent out emails that have misspelled subject lines, faulty images, or broken hyperlinks?…
Using Transactional Emails to Magnetize Customers
You have crafted your email campaigns, sent them out to your subscribers, and have received a decent amount…
5 More Refreshing Approaches for Your Email Newsletters
Last week I briefly discussed five ways you can refresh your newsletters using several different style approaches. Today,…
5 Refreshing Approaches for Your Email Newsletters
A common problem that email marketers face is the lack of a fresh approach to each of their…
How Important is List Segmentation?
Attracting the attention of a current or potential customer with new products and services is getting harder and…
Email Bounces
An important aspect of email marketing is taking the time to organize your contact lists and ensuring that…
Sustaining Great Customer Relationships
Creating strong relationships with customers through your email marketing campaign is critical for maintaining true customer retention. Getting…
Receiving Compatible Email Messages via Mobile Devices
Publicizing discounts and expiration dates are great ways to attract new businesses from casual readers. With this, it…
Improving Content in Email Messages
More than half of all email users today are using multiple accounts. Because of this, email marketers believe…