Email Marketing Preparation for the Holidays
Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
Latest posts by Ryan Allis (see all)
- Creating Email Campaigns to Measure Your Website’s Performance - October 29, 2014
- Email Marketing Review - November 21, 2008
- Segmenting Email Campaigns: What Criteria Should You Use - November 18, 2008
Based on a SLI Systems “Trends in E-Commerce” 2008 survey, email marketing is considered one of the top three E-Commerce tools used by retailers. Participants of the survey also agree that many online tools such as email marketing, social media tools, and mobile technologies will make an impact on their marketing campaigns in the next three to five years.
As the holiday season is fast approaching, predictions show a 14.7 percent growth in sales over the 2007 season (eMarketer, 2008). It is important for email marketers to prepare cost effective measures to support this increase in business activity. Email marketing can be a great way to increase your presence amongst customers while keeping marketing expenditures relatively low.
One tip is to send out emails early on to capture those early-bird shoppers. By organizing and planning out your email campaigns a few months in advanced, you can eliminate the chances of customers overlooking your emails during shopping season.
Thanks for reading. I will be back by the end of the week to discuss more tips on email marketing.