How Important is List Segmentation?
Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
Latest posts by Ryan Allis (see all)
- Creating Email Campaigns to Measure Your Website’s Performance - October 29, 2014
- Email Marketing Review - November 21, 2008
- Segmenting Email Campaigns: What Criteria Should You Use - November 18, 2008
Attracting the attention of a current or potential customer with new products and services is getting harder and harder. Each day, email marketers are analyzing how to increase click through rates and reestablish their return on investment. Segmenting your email list of contacts enables you to select a portion of your audience for targeted marketing.
Using list segments allows you to send to a specific portion of your list according to common criteria. For example, you can create a Segment that only contains contacts that live in California. Then, you can send an email to those contacts that only contain information pertinent to California residents.
How important is list segmentation? Instead of sending blanket emails to all of your contacts, you can segment your lists and send each segment only the most relevant information. This makes your campaigns more effective. If you use iContact as your email service provider, you can easily create multiple segments for all of your email contact lists. Segments will let you easily target a portion of your contacts that meet a specific criterion such as a standard field, custom field, or subscription date.
Thanks for reading. I will be back soon to discuss more tips on email marketing.