Staying Connected by Using Surveys

Awhile back, I mentioned the importance of surveys and how they can help you gain valuable insight into your readers’ minds. Today I am going to discuss how you can leverage surveys to get the most information from your audience.

A survey is a great tool because it allows you to hear the opinions of all your customers and gives them a chance to describe in detail what they like and do not like about your product or service.  Often times a company is weighed down with negative comments, and very rarely hears the positive ones. A survey is an unobtrusive way to reach out and get an objective opinion about your business performance.

Before creating a survey, ask yourself, “What are the goals for this survey?” Spend time examining what you would like to achieve. After your objectives are in place, you can begin to segment your email lists to get the best results. For instance, if you run an apparel shop, you would probably want to segment your lists and target your surveys based on your customers’ geographic location and the appropriate apparel for that area (i.e. customers in Alaska would be more interested in cold weather clothes). 

Thanks for reading, I will be back soon to discuss more tips on email marketing.

Cheers,

Ryan Allis 

Total
0
Shares
Leave a Reply
Related Posts
field marketing
Read More

Top Startup Leaders Offer Marketing and Branding Secrets

Diving into the world of startup marketing, we've gathered insights from CEOs and founders to unveil one effective strategy that has propelled their businesses forward. From the impact of inbound marketing to the power of...
Woman using a mobile phone to pay with purchase with a credit card
Read More

Email Marketing Optimization for eCommerce

Email marketing in eCommerce is like sending digital postcards or newsletters to people who might want to buy something from your online store. It's been around since the 1990s, when the internet started becoming popular,...
snapchat
Read More

How to Use Snapchat to Boost Your Sales

The parent company of Snapchat has gone through a rough stretch of late, with shares of plunged plunging in early February after the company reported a loss in last quarter of 2023. But CEO Evan...