Ryan Allis



Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.

In the last blog post, I discussed the importance of preparing your email marketing campaigns for the holiday season. Today I am going to share a checklist to ensure you have covered all the bases before sending out messages to your recipient lists.

  • Review results from last year. What worked and didn’t work? Analyze results from the previous year and determine your successes. If you segmented your campaigns, was there a certain demographic that made an impact?

  • Plan ahead and mark the calendar.  Consumers have come to expect exceptional deals on Black Friday (day after thanksgiving) and online deals to follow soon after. Schedule your campaigns to guarantee your emails get out to consumers ahead of the pack.
  • Set up Autoresponders. Holidays can be a busy season for both you and your customers. Make sure you have autoresponders set up in case you are too busy to produce new content or unable to respond to customers immediately.
  • Include a call to action. Whether it is to view a special offer, enter a competition, or just to download a new brochure, encourage your audience to stay connected to your products or services.

     

    I hope you have a great weekend. I will be back next week with more tips on email marketing.

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