Localizing your Email Marketing Campaigns
Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
Latest posts by Ryan Allis (see all)
- Creating Email Campaigns to Measure Your Website’s Performance - October 29, 2014
- Email Marketing Review - November 21, 2008
- Segmenting Email Campaigns: What Criteria Should You Use - November 18, 2008
Initiating worldwide email campaigns can be great for business. What better way to grow your company than to expand your product or service and tackle international markets.If you’re a company that is new to doing business internationally, you might find it hard to tailor your email campaigns so they are well received by readers in other countries.
Since localization is a form of segmentation, you must be aware of specific languages as well as certain cultural and social customs that would affect your sending reputation. Many countries have a variety of different cultures within their borders and therefore it is imperative to target these audiences individually to improve results.
Also take note that when sending your messages, salutations are perceived differently in other cultures. Some countries embrace personalized emails and you will see positive outcomes. In others, people interpret salutations as an invasion of privacy.
Probably the most important rule when localizing your email campaigns to specific regions of the world is to adhere to their laws. Anti-spam requirements are the most important, but you also want to investigate any other laws that might involve doing business electronically or the use of personal information.
Thanks for reading. I will be back next week to discuss more topics on email marketing.