Managing Your Sending Reputation
Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
Latest posts by Ryan Allis (see all)
- Creating Email Campaigns to Measure Your Website’s Performance - October 29, 2014
- Email Marketing Review - November 21, 2008
- Segmenting Email Campaigns: What Criteria Should You Use - November 18, 2008
As an email marketer, keeping a good rapport with customers is essential in maintaining great campaigns. Perhaps more importantly, making certain that your emails are well received by Internet Service Provider (ISPs) and other email receivers can play a huge role in your overall sending reputation.
In order to leave a good impression with gatekeepers such as (ISPs), double check your lists for valid email addresses and make sure your audience is comprised of people who have agreed to sign up for your newsletters. This will ultimately reduce your complaint rate, eliminate red flags, and decrease your chances of being labeled a spammer.
Another smart tip in maintaining a positive sending reputation is by using one IP address. Spammers often change their IP addresses to avoid being tracked down. By keeping your IP address consistent you are less likely to attract your provider’s attention to your messages.
If you use iContact as your primary email marketing service, we have active relationships with all of the major Internet Service Providers. If there is ever a case you believe your email campaigns have been flagged, you can contact Customer Service and they can help you sort out the issue.
Have a great weekend and I will be back next week with more tips on email marketing.