Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
Latest posts by Ryan Allis (see all)
- Creating Email Campaigns to Measure Your Website’s Performance - October 29, 2014
- Email Marketing Review - November 21, 2008
- Segmenting Email Campaigns: What Criteria Should You Use - November 18, 2008
So you have written and produced material for your next email campaign but have you found your audience yet? Establishing a valuable list of email recipients can often be hard work. A key factor in building effective email campaigns is to use different methods to grow and build your email lists.
One way to get the word out about your email newsletter is by attending networking events. Whether it is an industry specific event or just a general gathering, networking events are great places to gain ground on meeting new people and getting them interested in your email newsletters.
Holding seminars can be another method of building relationships with potential prospects and referrers. One helpful technique is to allow advanced registration and at that time, ask their permission to be on your email lists. By asking for their permission, you will be able to notify them about information leading up to the event and keep them updated with future newsletters and seminars.
Have a great weekend and I will be back next week to share more tips on email marketing.