Understanding Your Audience

When you receive an email, do you ever think of what compels you to open the email in the first place?  Maybe you recognize the sender or perhaps the subject line catches your eye. As an email marketer, it is important to always construct your emails to cater to the habits of your readers and even more, understand what attracts each segment of your audience.

Often readers use different tactics to get through their inbox based on their current activity or limitation (time, occupied at work, etc.). It is important to understand your audiences and how they process your messages.

The first type of reader is the one who identifies or categorizes the email before even opening it. They look for the sender’s name and subject line which determines whether they open or delete the email all together. Use clear branding and powerful subject lines to satisfy this type of audience.

Another type is a comparison between the skimmer vs. the thorough reader. The skimmer looks for the most pertinent information and tries to condense the information down to one solid thought. Use bullet points, clear headings and subheaders for clarity. The thorough reader, on the other hand, examines the body of the email to learn more about the topic you are trying to communicate or get across.

After analyzing the results of a few of your email campaigns, look for ways you can tailor your emails to better fit your audience.

I will be back soon to discuss more tips on email marketing.

Cheers,

Ryan Allis

Total
0
Shares
Previous Article

Got a last minute interview? What to do next...

Next Article

Companies are taking Social Networking to the Next Level

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
entrepreneur
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...