5 Refreshing Approaches for Your Email Newsletters

19 Sep 2008

Ryan Allis

Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.

A common problem that email marketers face is the lack of a fresh approach to each of their email newsletters. More times than not, the focus lies on the quantity rather than how the information is presented. Below, I have included a few content approaches to improve your next newsletter.

  • Case studies– Develop a case study featuring your product or service. Spotlight several, “rockstar” customers or partners explaining how your company made an impact in their businesses.

  • “How to” guides– Write a guide on how to carry out a particular task or use a particular product or service.

  • Seasonality– Offer deals or exclusives around holidays. Other ideas include presenting discounts to customers based on common, annual business transactions.
  • Educational Content If you are an expert or have insight to expert knowledge, use your newsletter as a legitimate knowledge base.

  • Resource Links– The more information you provide to customers the more informed they will be before making a purchase.

Have a good weekend and I will be back next week to provide you with 5 more approaches to improve your email newsletter.


Ryan Allis

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