Email Marketing Review

Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing campaigns.

  • Use quality control for your emails. You can reduce the amount of errors found in your emails by checking your contact list, Clicking all links including links associated with any images in your emails, and proofreading and verifying important information.

  • Keep your branding consistent. Use a template to capture the look and feel of your company’s website or establish a clear and concise layout from one email to the next.

  • Segment your lists. Using list segments allows you to send to a specific portion of your list according to common criteria. For example, you can create a segment that only contains contacts that live in California. Then, you can send an email to those contacts that only contain information pertinent to California residents.

  • Send out surveys for quality feedback. A survey is a great tool because it allows you to hear the opinions of all your customers and gives them a chance to describe in detail what they like and do not like about your product or service.

Thanks for reading. I will be back soon to discuss more tips on email marketing.

Cheers,

Ryan Allis

Total
0
Shares
Previous Article

You Don't Need No Stinkin' Publicist

Next Article

Noise?-Monday Morning Memoir 11/24/08

Related Posts
brand awareness strategy
Read More

How to Create a Brand Awareness Strategy That Will Generate Buzz

Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced the buzz—hyping something so much that people start talking about it.  The concept of generating buzz to get consumers, marketers,...
hiring remote employees
Read More

Crucial Steps When You Hire First Employees for Your Remote Business

Are you the one-person show behind a thriving virtual business? If so, you likely handle all of your company’s sales outreach, customer service inquiries, order fulfillment, social media marketing, budgeting … and the list goes on. Are you overwhelmed by all of the daily tasks you need to do to keep your enterprise running smoothly?...
content marketing in the metaverse
Read More

Content Marketing in the Metaverse: Grow Your Audience With 3D, VR, and More

As a startup founder or small business owner, you likely wear many hats and have a lot on your plate. Between managing finances, operations, and marketing, it can be hard to find time for everything. But one of the best things you can do for your business, especially early on, is work on your digital...
NFTs
Read More

NFTs: Why They Matter to Small Businesses

Standing out as a startup or small business just got tougher. You can thank an upsurge in entrepreneurial activity ostensibly spurred by the pandemic. The U.S. Census Bureau’s business formation data shows that more than four million people became founders in 2020 alone. That’s a record number of launches in a 12-month span—and all the...