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End of the Year Push-Monday Morning Memoir

byLorne Zalesin
December 15, 2008

Last year our company sat on its heals using the old excuse “it’s the holidays, nobody makes buying decisions right now” and it killed our numbers.  Our sales team felt like they had a free ride to underperform.  The funny part was that in January and February our numbers were great.  The sales team just didn’t ask for the sale because they had the worng mentality.  This year, I hear a lot about the poor economy and how it’s affecting their performance.  Again I think it’s in their heads.  We pushed everyone to get into the end of the year closing mode and last week we had our best sales week ever.  Don’t listen to the excuses right now just drive to the goal.  It works.

Author
Lorne Zalesin
A self-proclaimed “serial entrepreneur,” CEO Lorne Zalesin successfully launched five startup companies from the ground level up. Under Zalesin’s leadership, MyInsuranceExpert.com was formed in November 2006. To date, the company has grown to more than 30 employees and is currently available in nine states. By the end of 2009, MyInsuranceExpert.com will employ 150 people and will be available in 40 states, possibly more. Zalesin earned a Bachelor of Arts and a Master’s in Business Administration from The University of Michigan. He is also a graduate of the William Davidson Institute and Massachusetts Institute of Technology’s (MIT) “Birthing of Giants,” an elite educational program focused on successful leadership practices and unique growth strategies for entrepreneurs. Most recently, Zalesin served as CEO of Bloomfield Hills, MI-based residential builder Bruce Building Company from 2004-2007. Zalesin is a licensed residential builder licensed residential real estate broker, and is licensed in life insurance and health insurance. He also is the Chairman of the University of Michigan Hillel Board of Trustees.
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