Lorne Zalesin

18 posts
A self-proclaimed “serial entrepreneur,” CEO Lorne Zalesin successfully launched five startup companies from the ground level up. Under Zalesin’s leadership, MyInsuranceExpert.com was formed in November 2006. To date, the company has grown to more than 30 employees and is currently available in nine states. By the end of 2009, MyInsuranceExpert.com will employ 150 people and will be available in 40 states, possibly more. Zalesin earned a Bachelor of Arts and a Master’s in Business Administration from The University of Michigan. He is also a graduate of the William Davidson Institute and Massachusetts Institute of Technology’s (MIT) “Birthing of Giants,” an elite educational program focused on successful leadership practices and unique growth strategies for entrepreneurs. Most recently, Zalesin served as CEO of Bloomfield Hills, MI-based residential builder Bruce Building Company from 2004-2007. Zalesin is a licensed residential builder licensed residential real estate broker, and is licensed in life insurance and health insurance. He also is the Chairman of the University of Michigan Hillel Board of Trustees.
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End of the Year Push-Monday Morning Memoir

Last year our company sat on its heals using the old excuse "it's the holidays, nobody makes buying decisions right now" and it killed our numbers.  Our sales team felt like they had a free ride to underperform.  The funny part was that in January and February our numbers were great.  The sales team just...
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The Dreaded Holiday Party! Monday Morning Memoir

This is always a difficult one.  Every year no mater what business I'm in, the holiday party is always drapped in a delima.  Do you invite their spouse/significant other? Do you have an open bar or cash bar? do you rent a private room or have it at your office?  We have done it all. ...
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Attitude, Do You Have One?-Monday Morning Memoir

Looking at the current financial crisis creates such a negative picture for everyone.  Have you checked your 401K lately? Have you looked at your bank statement? Everywhere you turn there is more bad news.  In Michigan its been like this for three years and no hope of it getting better soon.  If you have this feeling then, how...
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Noise?-Monday Morning Memoir 11/24/08

Have you ever been frustrated by employee's who love to spread rumors and create "noise"?  In a fast growth business where you learn things everyday you need to make changes quickly.  The noise can really get in your way if you don't get in front of it.  We have been trying to execute on this...
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Inspire People to Have Fun-Monday Morning Memoir 11/17/08

Work can be fun!  How many times have you tried to get people enthusiastic about their job?  We are in the midst of moving from a small office to a much larger space.  In this new space the management team will have small offices.  Each member was asked to choose a theme for their office...
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Good Idea- Monday Morning Memoir 11/10/2008

When you're running a business you never have a minute to just think.  "Focus time" helps to just unwind those thoughts and get in touch with the answers.  Once a week I turn off the office phone, my cell phone, close the door and place an appoitnment in my calander called "focus time".  I try to only do...
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Financial Turmoil – Monday Morning Memoir 10/20/08

I’m sorry it’s been so long since I last wrote. The last few weeks have been filled with market turmoil and internal growth struggles.  As the Presidential race heats up it appears as though the markets will take their time recovering. The crash of ‘08 will be felt for a long time. Frankly, I have...
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Monday Morning Memoir- Start Up Thoughts

  Welcome to the Monday Morning Memoir September 22, 2008.   I have been thinking about the organic process of product growth and brand identity.  While I was working on my MBA the professors would teach that every company knew what their product and brand identity was at the startup phase of the company.  What’s...
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Monday Morning Memoir

As you start up a new business there are a tremendous number of issues and dilemmas that we all face.  Since these issues are always interesting to get feedback on, I have decided to dedicate the "Monday Morning Memoir" (posted on Mondays) to a current issue my business is facing.  I will outline the issue...
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Encouraging Better Health in Employees at a Small Business

The workplace has been established as one of the priority settings for health advancement. Having wellness in the workplace is not just for a big business it is also for small businesses. As entrepreneurs, you can encourage wellness, too. Implementing a “healthy workplace” you can reap the benefits. They can include increased employee morale; decreased...
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Health Savings Account

Great Ways to Save Money-Tax Free So many people today are looking for ways to save money it’s amazing that very few people understand the advantages of a Health Savings Account. An HSA (Health Savings Account) is a tax-sheltered account that you own for the purpose of paying qualified medical expenses for yourself, spouse, and...
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Starting off New Business

Starting your own business can be a tricky process if there is no road map given. When people open their own business there will be mistakes along the way and you will learn what to do and not to do in the process. If you are going to be starting off a business on your...
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HRA

A great new tool to reduce your health insurance cost is at your finger tips, it’s called an HRA. HRA stands for a Health Reimbursement Arrangement. An HRA gives the employer the opportunity to reimburse the employee for health related costs. The employer must follow these rules: they must have an HRA agreement in place,...
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Temporary Health Insurance, Is It Right For You?

As you start your new business you need to think about your health insurance and its costs.  If you have left an employer that offered you health insurance then you will be offered COBRA.  Typically, COBRA can range between 102%-150% of the cost of the group health insurance.  If you are healthy, the best thing to do is...
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Encouraging better health in employees at a small business

 Wellness in the workplace is not just for big business. As entrepreneurs, you can encourage wellness, too. By implementing a “healthy workplace” you can reap the benefits. They can include increased employee morale and decreased absenteeism. Most importantly, if you offer employees the educational tools and resources to purchase their own individual health insurance, they...
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When you are self-employed and shopping for an individual insurance policy

Many self-employed individuals need to purchase their own health insurance policies, long before strategizing about their startup’s approach. When you are newly self-employed and looking to purchase, here are some quick tips: -Always compare multiple policies and prices. Don’t just look at insurance companies that “your parents recommend.” The market is incredibly competitive, so you...
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Higher Pay, Fewer Benefits.

More than half of small business employers spent up to 10 percent more on health insurance in 2007 than in 2006, and nearly 10 percent of employers surveyed say they'll either drop or consider dropping coverage this year, according to the National Association of Professional Employer Organizations. Employer-sponsored health insurance coverage rose 6.1 percent in...
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Entreprenuers and health insurance

For entrepreneurs, the most burning question in growing a business is–how do I keep costs down? As you know, this is not a simple question to answer–especially when it comes to providing health benefits for your employees. I’ve been in your shoes five times. I’ve successfully launched five different startups and intimately understand the pitfalls...