Encouraging better health in employees at a small business

Lorne Zalesin



A self-proclaimed “serial entrepreneur,” CEO Lorne Zalesin successfully launched five startup companies from the ground level up.

Under Zalesin’s leadership, MyInsuranceExpert.com was formed in November 2006. To date, the company has grown to more than 30 employees and is currently available in nine states. By the end of 2009, MyInsuranceExpert.com will employ 150 people and will be available in 40 states, possibly more.

Zalesin earned a Bachelor of Arts and a Master’s in Business Administration from The University of Michigan.

He is also a graduate of the William Davidson Institute and Massachusetts Institute of Technology’s (MIT) “Birthing of Giants,” an elite educational program focused on successful leadership practices and unique growth strategies for entrepreneurs.
Most recently, Zalesin served as CEO of Bloomfield Hills, MI-based residential builder Bruce Building Company from 2004-2007.

Zalesin is a licensed residential builder licensed residential real estate broker, and is licensed in life insurance and health insurance. He also is the Chairman of the University of Michigan Hillel Board of Trustees.

 Wellness in the workplace is not just for big business. As entrepreneurs, you can encourage wellness, too.

By implementing a “healthy workplace” you can reap the benefits. They can include increased employee morale and decreased absenteeism. Most importantly, if you offer employees the educational tools and resources to purchase their own individual health insurance, they will strive to be healthier due to their individual accountability and financial gains.

Keep in mind, the best wellness programs don’t come from upper management, they come from the employees themselves. Take inventory and ask employees what they’re interested in and they will be more likely to engage in a healthy lifestyle and company-sponsored programs.

Think about offering wellness education, health tips for employees to maximize their exercise regimens, and other low-cost options to make getting healthy fun. The professional benefits are endless when employees are living their best life both at work and at home. As entrepreneurs, that’s exactly what we want.