Lorne Zalesin

A self-proclaimed “serial entrepreneur,” CEO Lorne Zalesin successfully launched five startup companies from the ground level up.

Under Zalesin’s leadership, MyInsuranceExpert.com was formed in November 2006. To date, the company has grown to more than 30 employees and is currently available in nine states. By the end of 2009, MyInsuranceExpert.com will employ 150 people and will be available in 40 states, possibly more.

Zalesin earned a Bachelor of Arts and a Master’s in Business Administration from The University of Michigan.

He is also a graduate of the William Davidson Institute and Massachusetts Institute of Technology’s (MIT) “Birthing of Giants,” an elite educational program focused on successful leadership practices and unique growth strategies for entrepreneurs.
Most recently, Zalesin served as CEO of Bloomfield Hills, MI-based residential builder Bruce Building Company from 2004-2007.

Zalesin is a licensed residential builder licensed residential real estate broker, and is licensed in life insurance and health insurance. He also is the Chairman of the University of Michigan Hillel Board of Trustees.

I’m sorry it’s been so long since I last wrote. The last few weeks have been filled with market turmoil and internal growth struggles.  As the Presidential race heats up it appears as though the markets will take their time recovering. The crash of ‘08 will be felt for a long time. Frankly, I have been hearing a lot about changing life styles since everyones 401K is worth 40% less.  It’s amazing how bloated our life styles can get and what we really need.  Since I can’t say, “this is what we did through the last recession”, I can only say don’t listen to the noise and cut back as much as possible to make ends meet.  Get rid of as much debt as possible and put your cash in a safe place i.e. a bank or Gov’t bonds.  In regard to the growth pains, I am continuously amazed at how some space between management and sales can help grow your revenue stream.  When we were very small, about 10 people, we micro managed every aspect of the sales process.  Maybe it helped us understand our clients better and helped refine the sales process quickly but it sure hampered their performance.  At this time, we are finding better success allowing leaders to emerge and push each other on the sales floor. Since the motivation is coming from within the sales team it’s much more effective.  It’s evident that the team feels more empowered to achieve their goals and when the goals are achieved they are more proud of themselves that they accomplished it.