Lorne Zalesin

A self-proclaimed “serial entrepreneur,” CEO Lorne Zalesin successfully launched five startup companies from the ground level up.

Under Zalesin’s leadership, MyInsuranceExpert.com was formed in November 2006. To date, the company has grown to more than 30 employees and is currently available in nine states. By the end of 2009, MyInsuranceExpert.com will employ 150 people and will be available in 40 states, possibly more.

Zalesin earned a Bachelor of Arts and a Master’s in Business Administration from The University of Michigan.

He is also a graduate of the William Davidson Institute and Massachusetts Institute of Technology’s (MIT) “Birthing of Giants,” an elite educational program focused on successful leadership practices and unique growth strategies for entrepreneurs.
Most recently, Zalesin served as CEO of Bloomfield Hills, MI-based residential builder Bruce Building Company from 2004-2007.

Zalesin is a licensed residential builder licensed residential real estate broker, and is licensed in life insurance and health insurance. He also is the Chairman of the University of Michigan Hillel Board of Trustees.


Welcome to the Monday Morning Memoir September 22, 2008.


I have been thinking about the organic process of product growth and brand identity.  While I was working on my MBA the professors would teach that every company knew what their product and brand identity was at the startup phase of the company.  What’s interesting about my experience is that understanding rarely comes to you while you are thinking and actualizing that startup phase. Yes, of course you know what your initial product or service is but don’t be married to that idea.  As you get deeper into the business and particularly as you learn more about the market you may see opportunities that may be larger than your original idea.  This sounds funny but it’s a ying/yang balance to execute on your original idea while investigating the new idea.  I have found that by the time you understand your original product and begin making some sales the other ideas begin to blossom.  Please share your experience and feedback.