Overwhelmingly, online consumers prefer green products over similar products that aren’t green. (Sounds like a toothpaste commercial, but it’s true!)

A brand new study shows that 83% of consumers will choose the greener of two products that are similar. Pretty compelling.

The study can be found be visiting this link at Doubleclick Performics.

Further, surprisingly in this tough economy, the study shows people will be willing to pay as much as 5% more for the greener product.

If you’re listening to your customers, you’ll soon stop your greenwashing and truly go green. It’s good business.

Rich

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