Rich Sloan

Rich Sloan is chief startupologist and co-founder of StartupNation and host of StartupNation podcasts. He is also co-author of the acclaimed how-to book, StartupNation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster Business. Rich encourages you to make a comment under his blog posts or send him a personal message at member nickname, "Rich," here at StartupNation.

Latest posts by Rich Sloan (see all)

Overwhelmingly, online consumers prefer green products over similar products that aren’t green. (Sounds like a toothpaste commercial, but it’s true!)

A brand new study shows that 83% of consumers will choose the greener of two products that are similar. Pretty compelling.

The study can be found be visiting this link at Doubleclick Performics.

Further, surprisingly in this tough economy, the study shows people will be willing to pay as much as 5% more for the greener product.

If you’re listening to your customers, you’ll soon stop your greenwashing and truly go green. It’s good business.


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