10 Tips for Landing a Product Licensing Deal
When you’ve got a great idea for a product, there’s an important decision to make right up front: Do you want to build a brand new company from the ground up in order to commercialize...
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products
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5 Questions to Ask Yourself Before Buying a Franchise
For someone with the financial capability, it might seem like a no-brainer to buy a franchise and capitalize on an opportunity. But the idea of stepping into the franchising world shouldn’t be taken lightly. Not...
5 Ways Your Business Can Build Trust on Social Media
Modern consumers are cynical, so developing trust with customers can be a challenge for businesses. Trust is the sum of repeated and positive interactions. Fortunately, social media makes it easy to engage your audience in...
Identify E-Commerce Market Gaps to Forge Success in a Digital World
When most people think of e-commerce, they imagine selling a physical product through an online platform. While many aspiring entrepreneurs find success doing just that, a growing number of companies are using e-commerce to deliver...
Spread the Word: A Digital Content Marketing Strategy for Startups
As a new business owner, you have lots on your plate and very little time, let alone financial resources. Once you’ve started your business, you need to find your target customers and make them want...
3 Ways to Sell More of Your Products and Services With the Traffic You Already Have
Most entrepreneurs think that, in order to sell more of their products and services, they need more traffic, more visitors, more page hits, to spend more money on advertising, etc. While I totally get it...
How to Monetize Your Podcast
People love podcasts; they’re consuming more of them each year, and the popularity of podcasts is expected to keep growing. The meteoric growth of podcast audiences over the past five years is attracting advertisers in...
The Benefits of UPC Barcodes for Your Small Business
UPC barcodes are often the most forgotten component of any product a retailer sells. But don’t be fooled, these seemingly insignificant numbers and zebra-like designs pack a powerful punch, one that small businesses can easily...
Better Customer Service Through Facebook Messenger Bots
In April 2016, Facebook announced at its F8 Developer Conference that the company was working on a stronger emphasis of its Messenger product to keep up with competing messaging apps on the market. Today, there are 900 million...
This Growth Hacker Shares Why You Should Price Your Startup Honestly
The advice no one tells you when you are running a startup: pricing will make or break your market position. Many small startups and solopreneurs have no idea how to price effectively. They think everyone...
Why being “second” to market with your product can make you a winner!
Wal Mart, Kroger, and Costco all have one thing in common that can teach all inventors a great lesson - being "second" to market can make you a winner! I just read an article about...
How to Obtain a UPC Code
As a consumer, you’ve probably noticed how nifty and efficient Universal Product Codes (UPC code) are. And as an entrepreneur, you may have figured out that having UPCs or bar codes on your products could...
Online consumers prefer green products
Overwhelmingly, online consumers prefer green products over similar products that aren't green. (Sounds like a toothpaste commercial, but it's true!) A brand new study shows that 83% of consumers will choose the greener of two...