products Archives

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Productization of Services: 6 Tips, Best Practices and Examples

Transforming one-off services into proper products that you can brand, market and sell to clients can transform your business. That makes it sound simple, but the reality is quite different. The whole process can be...

byJessica Perkins

December 4, 2023

10 Tips for Landing a Product Licensing Deal

When you’ve got a great idea for a product, there’s an important decision to make right up front: Do you want to build a brand new company from the ground up in order to commercialize...

byThe Sloan Brothers

May 14, 2022

5 Questions to Ask Yourself Before Buying a Franchise

For someone with the financial capability, it might seem like a no-brainer to buy a franchise and capitalize on an opportunity. But the idea of stepping into the franchising world shouldn’t be taken lightly. Not...

byJustin E. Crawford

August 6, 2019

5 Ways Your Business Can Build Trust on Social Media

Modern consumers are cynical, so developing trust with customers can be a challenge for businesses. Trust is the sum of repeated and positive interactions. Fortunately, social media makes it easy to engage your audience in...

byKristen Herhold

June 21, 2019

Identify E-Commerce Market Gaps to Forge Success in a Digital World

When most people think of e-commerce, they imagine selling a physical product through an online platform. While many aspiring entrepreneurs find success doing just that, a growing number of companies are using e-commerce to deliver...

byBrian Hughes

April 20, 2019

Spread the Word: A Digital Content Marketing Strategy for Startups

As a new business owner, you have lots on your plate and very little time, let alone financial resources. Once you’ve started your business, you need to find your target customers and make them want...

byDan Goldstein

January 12, 2019

3 Ways to Sell More of Your Products and Services With the Traffic You Already Have

Most entrepreneurs think that, in order to sell more of their products and services, they need more traffic, more visitors, more page hits, to spend more money on advertising, etc. While I totally get it...

byHernan Vazquez

March 22, 2018

How to Monetize Your Podcast

People love podcasts; they’re consuming more of them each year, and the popularity of podcasts is expected to keep growing. The meteoric growth of podcast audiences over the past five years is attracting advertisers in...

byEmily Friedel

September 18, 2017

The Benefits of UPC Barcodes for Your Small Business

UPC barcodes are often the most forgotten component of any product a retailer sells. But don’t be fooled, these seemingly insignificant numbers and zebra-like designs pack a powerful punch, one that small businesses can easily...

byNicole Walters

June 13, 2017

Better Customer Service Through Facebook Messenger Bots

In April 2016, Facebook announced at its F8 Developer Conference that the company was working on a stronger emphasis of its Messenger product to keep up with competing messaging apps on the market. Today, there are 900 million...

byMichael Pomposello

May 12, 2017

This Growth Hacker Shares Why You Should Price Your Startup Honestly

The advice no one tells you when you are running a startup: pricing will make or break your market position. Many small startups and solopreneurs have no idea how to price effectively. They think everyone...

byVin Clancy

April 13, 2017

Why being “second” to market with your product can make you a winner!

Wal Mart, Kroger, and Costco all have one thing in common that can teach all inventors a great lesson - being "second" to market can make you a winner! I just read an article about...

byJim Debetta

October 13, 2015

How to Obtain a UPC Code

As a consumer, you’ve probably noticed how nifty and efficient Universal Product Codes (UPC code) are. And as an entrepreneur, you may have figured out that having UPCs or bar codes on your products could...

byStartupNation

November 12, 2013

Online consumers prefer green products

Overwhelmingly, online consumers prefer green products over similar products that aren't green. (Sounds like a toothpaste commercial, but it's true!) A brand new study shows that 83% of consumers will choose the greener of two...

byRich Sloan

April 13, 2008