Overwhelmingly, online consumers prefer green products over similar products that aren’t green. (Sounds like a toothpaste commercial, but it’s true!) A brand new study shows that 83% of consumers will...Read More
Inventors can either build a new company to commercialize their product, or they can license their product to an existing company that already has the resources in place to get the product out into the market. This article offers 10 tips for how best to license a product to an existing company.