Browsing Tag
products
13 posts
10 Tips for Landing a Product Licensing Deal
When you’ve got a great idea for a product, there’s an important decision to make right up front: Do you want to build a brand new company from the ground up in order to commercialize the product, or do you sign a product licensing deal with a preexisting company that already has the resources in...
5 Questions to Ask Yourself Before Buying a Franchise
For someone with the financial capability, it might seem like a no-brainer to buy a franchise and capitalize on an opportunity. But the idea of stepping into the franchising world shouldn’t be taken lightly. Not only do you need knowledge of the current business model and the industry itself, but the self-awareness to recognize whether...
5 Ways Your Business Can Build Trust on Social Media
Modern consumers are cynical, so developing trust with customers can be a challenge for businesses. Trust is the sum of repeated and positive interactions. Fortunately, social media makes it easy to engage your audience in meaningful ways at scale. According to research by Edelman, 39 percent of people are unlikely to build an emotional relationship...
Identify E-Commerce Market Gaps to Forge Success in a Digital World
When most people think of e-commerce, they imagine selling a physical product through an online platform. While many aspiring entrepreneurs find success doing just that, a growing number of companies are using e-commerce to deliver services that support their customer’s digital needs, from improved cybersecurity to chatbot services and ad management support. For entrepreneurs who...
Spread the Word: A Digital Content Marketing Strategy for Startups
As a new business owner, you have lots on your plate and very little time, let alone financial resources. Once you’ve started your business, you need to find your target customers and make them want to buy from you. That’s where content marketing comes in. Digital marketing is said to be the great equalizer, where...
3 Ways to Sell More of Your Products and Services With the Traffic You Already Have
Most entrepreneurs think that, in order to sell more of their products and services, they need more traffic, more visitors, more page hits, to spend more money on advertising, etc. While I totally get it (because getting new visitors and potentially new customers is the lifeblood of your business), sometimes you can get even more...
How to Monetize Your Podcast
People love podcasts; they’re consuming more of them each year, and the popularity of podcasts is expected to keep growing. The meteoric growth of podcast audiences over the past five years is attracting advertisers in droves, and podcast advertising revenue is predicted to hit $500 million in 2020. Between devoted listeners and businesses looking for...
The Benefits of UPC Barcodes for Your Small Business
UPC barcodes are often the most forgotten component of any product a retailer sells. But don’t be fooled, these seemingly insignificant numbers and zebra-like designs pack a powerful punch, one that small businesses can easily reap the benefits from. We see them all the time. They are practically on every item we purchase, and yet,...
Better Customer Service Through Facebook Messenger Bots
In April 2016, Facebook announced at its F8 Developer Conference that the company was working on a stronger emphasis of its Messenger product to keep up with competing messaging apps on the market. Today, there are 900 million people per month using Facebook’s Messenger platform. It’s increasingly becoming used as a way for customers to instantly connect with...
This Growth Hacker Shares Why You Should Price Your Startup Honestly
The advice no one tells you when you are running a startup: pricing will make or break your market position. Many small startups and solopreneurs have no idea how to price effectively. They think everyone is going to pay inflated rates. Who can blame them, when no one is educating them on how to price?...
Why being “second” to market with your product can make you a winner!
Wal Mart, Kroger, and Costco all have one thing in common that can teach all inventors a great lesson - being "second" to market can make you a winner! I just read an article about how Whole Foods has been losing ground to the likes of Wal Mart in the sales of organic foods -...
How to Obtain a UPC Code
As a consumer, you’ve probably noticed how nifty and efficient Universal Product Codes (UPC code) are. And as an entrepreneur, you may have figured out that having UPCs or bar codes on your products could be important for ensuring their success at retail. UPCs are the unique configurations – consisting of a block of black...
Online consumers prefer green products
Overwhelmingly, online consumers prefer green products over similar products that aren't green. (Sounds like a toothpaste commercial, but it's true!) A brand new study shows that 83% of consumers will choose the greener of two products that are similar. Pretty compelling. The study can be found be visiting this link at Doubleclick Performics. Further, surprisingly...