Michael Pomposello

4 posts
Michael is a managing partner and co-founder of Blue Polo Interactive, which helps businesses achieve their full online potential by providing an on-demand marketing team to thrive in a multi-platform world. He has been working in digital marketing since 2007.
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Better Customer Service Through Facebook Messenger Bots

In April 2016, Facebook announced at its F8 Developer Conference that the company was working on a stronger emphasis of its Messenger product to keep up with competing messaging apps on the market.  Today, there are 900 million people per month using Facebook’s Messenger platform. It’s increasingly becoming used as a way for customers to instantly connect with...
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Snapchat: Predictions for Social Startups in 2017

Snapchat has always been seen as the outlier of social media platforms in terms of both user experience and business advertising opportunities. The app initially became all the rage because the content sent through it was only visible for a fixed amount of time, no longer than 10 seconds. As a result of this setup, users...
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The Benefits of Snapchat for Business

It’s a given that advertisers know they need to be in front of their audience to get their message across. Obviously, over the past decade, more and more of those eyeballs are moving online, which is causing a massive influx of ad dollars to the web. In the past two years, there has been an...
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E-Commerce Data: Tips for Formatting with Google Sheets

Running an e-commerce store is a lot of work for a business owner. Everything falls on your shoulders, from driving orders through marketing to fulfilling those orders. One of the biggest hassles when running an e-commerce store is filling the store with inventory. Luckily, there are many processes in place to help make this as smooth as...