Jim Debetta

17 posts
Jim DeBetta’s product development and sales experience has amassed millions of dollars within the retail selling world. Known nationally as a trusted coach and mentor to thousands of inventors and entrepreneurs, he knows how to take new ideas from a sketch on a napkin to selling the final product to major retailers worldwide. Jim’s career in retail began at an early age with the family business – a fireplace and home hardware company. After graduating from college, Jim went home to help expand the business from a small successful operation into a multi-million dollar business and became one of the most recognized and respected store of its kind on Long Island. Jim stimulated new business, purchased products from all over the world, and ran the overall daily operations. Jim decided it was time to grow and joined a start up firm that imported binoculars, telescopes, and optical products for children. His retail customers included a “who’s who” in retail such as Target, Wal-Mart, Radio Shack, Sears, Michael’s, Cabelas, Home Shopping Network, Bed, Bath & Beyond, Discovery Channel Stores, Costco, and many others. Jim employed nearly 20 people inside and had dozens of sales reps all over the US, Canada, and Europe. Ultimately, Jim helped expand the company from virtually no significant revenue to a leading brand in the industry that has sold more than 50 million dollars of product since the mid 1990′s. When Jim was ready for a new adventure, he left the company as President and Chief Operating Officer. Jim decided he was ready for yet a bigger challenge and joined a leading premium incentive company as their National Key Accounts Manager. Jim represented major national brands for this $100 million a year premium incentive firm such as Toshiba, Sony, Nikon, Nautilus, Movado and others. The products were used to create various incentive programs for fortune 1,000 companies around the world. Jim’s experience has reached far and wide working with various products, retailers, manufactures, and factories. He knew it was time to help those that had a product in mind or ready for production. His goal was to teach others the process without unnecessary expense, time and red tape. That is how DeCavi Corp was born. As the founder of DeCavi Corp, Jim has helped thousands of inventors and start-ups learn how to get their products developed and sold to major retailers. Jim then merged his firm with the renowned Slingshot Product Development Group which employs a team of 35 engineers, designers, and marketing experts who help individual inventors and Fortune 500 firms alike. Both are recognized as leaders in the inventor product development and commercialization arena. Today, Jim continues to broaden his reach into the world of consumer products and has formed DeBetta Enterprises which is a private consultancy that coaches and advises inventors and entrepreneurs on everything from manufacturing to sales and marketing of consumer products. Jim also heads up the Retail Distribution arm of Kevin Harrington’s TV Goods corporation which today is fueled by the hit ABC reality show Shark Tank. ""Jim teaches inventors how to create sales and marketing strategies, understand the world of licensing, develop a product using CAD design, raising money to fund a business, and locating factories overseas to produce products. Jim is now reaching out to individuals who want to learn how to do it for themselves. Learn how he does that by clicking here. Jim is a Professional Member of the United Inventors Association, a member of the Georgia Inventor’s Association, Rocky Mountain Inventors Association, and was the former co-host of the Launch Hour – a popular radio program for inventors and entrepreneurs. He is also the author of The Business of Inventing and has written hundreds of articles for industry publications, newspapers, and websites such as Inventor’s Digest, Georgia Magazine, and Entrepreneur Magazine. Jim also appears as a guest speaker for leading trade and consumer organizations, speaks at international conferences, and hosts forum and blog discussions on prominent invention and entrepreneurial websites.
retail stores
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Are consumers still interested in shopping in retail stores?

Do shoppers still like going into retail stores to buy products? I was just reading an article in Chain Store Age that asked this very question.  To my surprise, there is still major interest from consumers to shop in retail stores and that spells great potential for any inventor that has a great product that...
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Quick Facts (and reality check) for inventors

Quick facts (and reality checks) for inventors based on my 20ish years helping inventors and working in the industry... It will take twice as much time to see your invention idea dream realized - from idea to concept to prototype to manufacturing to packaging...it all takes time and expect bumps in the road...totally normal...but it...
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Why being second to market can make you a winner!

Wal Mart, Kroger, and Costco all have one thing in common that can teach all inventors a great lesson - being "second" to market can make you a winner! I just read an article about how Whole Foods has been losing ground to the likes of Wal Mart in the sales of organic foods -...
Product Trends
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The Hottest Consumer Product Trends of 2014

Here we go again...another exciting year of innovative products and some old mainstays that will dominate the retail shopping experience in 2014! As part of my annual preview of what’s likely to be hot for 2014 in the world of consumer product trends, I look to find those products that are either revolutionary in scope...
Retail Trends
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Top Retail Trends for 2013

As we look ahead to all of the promise of 2013, we must take a moment first to reflect on 2012, which proved to be a very interesting year! While retail continues to slowly crawl back from a rough few years during the recession, it seems that people continue to find a way to shop...
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Maximizing Retail Store Sales This Holiday Season!

For many retail store owners, learning how to convert those window shoppers into buyers can be a daunting task! It's not just about having great merchandise and a friendly smile. You must be able to generate sales regularly and turn inventory in order to be profitable and successful.  Holiday time is also one of the...
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How to shop and save money during the holidays

Although this is not something I write about regularly, I thought I would share my recent shopping experiences at retail with the hopes that some of you can save some money on items you want to buy during the holiday shopping season. I read a survey recently that talked about how many retail store managers...
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How YOU can help the economy by shopping!

This holiday season is shaping up to be a better for most big retail chains and this is not “breaking news” by any means. However, what is important is that we all go out and do a little shopping! There are many reasons why people shop but this year it is really about supporting the...
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How important is the GREEN MOVEMENT to major retailers?

How Important Is The Green Movement To Major Retailers? I was reading a very interesting article in a retail journal over the weekend and something caught my attention. The article mentioned that most retailers, while claiming that they proudly offer lots of “green” products, do not actually properly promote or even stock such products. Now,...
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The World of Retail and Getting Products to Market

I am very excited to be a part of the Startup Nation family of business bloggers!  In the coming days, I will share my thoughts on everything from cool new retail products to how to successfully develop products that you can sell to retailers yourself.  Fun topic ideas are always welcome so don't be shy....but...
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Hot Trends for Holiday 2012

With the holiday shopping season fast approaching (and the leaves have not even changed colors yet!), retailers and consumers alike are gearing up for what we all hope will be a fruitful and joyous time across the USA. Each year, kids and adults alike can't wait to see what innovative and unique products will be...
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Top Retail Trends for 2012

The year 2011 is showing great signs of retail growth due to solid Black Friday sales. Shoppers with pent up demand are now looking to open their checkbooks this holiday season and make up for the past few years of shying away from making discretionary purchases. However, 2012 will be a challenging year for inventors...
retail stores
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Retail Stores: How to Time It Right For Your Products

Guess how long it takes a new product to get placed on the shelves of nationally renowned retail stores? The answer may surprise you, but on average from the time a product is shown to a retail buyer until it is actually on the shelves usually takes a minimum of six months and often as...
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Why Can’t I Land a Licensing Deal?

I get calls and emails constantly about licensing. People ask me the same thing over and over – can’t I just license my idea/product to a company?     Unfortunately, it’s just not that easy…    I am not sure what the current statistics are for licensing success rate, but based on what I used to know...
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Should You License Your Product?

Should I license my product, or make it and sell it myself? This is one of the most common questions I hear from inventors and entrepreneurs, and the answer is simply NOT simple… First of all, you must understand that no matter what, embarking on either path takes knowledge and time, and you must be...
trade show
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Trade Show Marketing – The Keys to Success in 2010

Here we are, 2010, and trade shows are still a very popular way for new and established companies to reach retail buyers. Where else can you get in front of so many buyers looking to source new products for their stores? Not many other places. But with the economy taking its toll on small company...