retail stores

Are consumers still interested in shopping in retail stores?

Do shoppers still like going into retail stores to buy products?

I was just reading an article in Chain Store Age that asked this very question.  To my surprise, there is still major interest from consumers to shop in retail stores and that spells great potential for any inventor that has a great product that shows well on the shelves.  While we shop more and more on the internet, the physical stores we all know and love are alive and well so keep focusing on offering great packaging for your products and make sure you work with your retail buyers to encourage as much sell through of your products as possible.

The highlights from the article are that “more than three-quarters (76%) of shoppers feel positive about shopping in stores and nearly one-half think that technology solutions are helping retailers enable and improve their shopping experience.  In addition, more than three in 10 shoppers would prefer to go to a retail store to pick up items purchased via online or mobile channels. At the store, consumers are very interested in Wi-Fi and location-based, in-store services such as mobile coupons (51%), shopping maps (45%) and associate assistance (41%).”

What does this mean for retailers or those with retail stores that sell products?  That if you keep up from a technological standpoint and satisfy the customers desire for a multi-faceted shopping experience, you will likely fare very well!

Total
1
Shares
Previous Article
Digital Marketer

5 Essential Lessons I Learned From Being a Digital Marketer

Next Article
Grow Your Business

Grow Your Business: 7 Tips to Do It Succesfully

Related Posts
monitors
Read More

How Monitors Deepen Your Employee Experience And Boost Results

In this ever-changing world, and through the rise of remote working, a good employee experience (EX) can come from many places. But Forrester’s research shows that the hallmark of a good employee experience is always the same — it empowers, enables, and inspires employees. Organizational awareness on the importance of EX in driving business results...
press release
Read More

How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way?  Getting your press release published for free online in a newspaper or other media isn’t a sure thing. The decision to print or delete business news often pivots on the value placed on it by an editor or...
homepage
Read More

How to Ensure Your Homepage Helps Your Business Reach Its Goals

If you want your online business to flourish, you need to ensure you get your website’s homepage right. This is because it will provide the first impression people get of your brand, and you’ll need it to be a good one.  An excellent homepage will help your small business grow by facilitating the buyer’s journey,...
content
Read More

As You Scale Your Business, What Role Will Content Play?

There’s a startup renaissance going on right now, and it doesn’t seem to be slowing down any time soon. 2021 was a record year for U.S. venture capital, with investment nearly doubling year over year and first-time, early stage financings on the rise. But that doesn’t mean it’s getting any easier to start your own...