Browsing Tag
grow your business
104 posts
Crucial Steps When You Hire First Employees for Your Remote Business
Are you the one-person show behind a thriving virtual business? If so, you likely handle all of your company’s sales outreach, customer service inquiries, order fulfillment, social media marketing, budgeting … and the list goes on. Are you overwhelmed by all of the daily tasks you need to do to keep your enterprise running smoothly?...
4 High-Impact Tips All Entrepreneurs Should Follow in 2022
Can you believe that the Year 2022 is here? Right now, you are probably thinking of all the ways you want to improve your enterprise’s operations and grow your overall business success in the New Year. Yes, it is a great time to reevaluate your project management initiatives, customer retention strategy, and HR processes. However,...
How to Build a Brand for the Modern Consumer
There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing budgets that never seem to run out. You might wonder, is it even possible to beat them, let alone be...
Leverage 2022 Trends in 5 Steps: Here’s How
2022 will be a unique and promising time for businesses as we regain a sense of normalcy in a post-pandemic society. See what new business ownership trends are emerging and how your small business can leverage them in the upcoming year. A public health crisis and government-mandated lockdowns forced many small businesses to shut down...
9 Reasons Why Your Customer Isn’t Buying (And How To Fix Them)
You've built the product, perfected the service, tweaked the website, and refined the funnel. But no one is buying; these successful entrepreneurs and members of The Oracles explain why and how to fix it. From L to R: Lewis Howes, Simon Grabowski, Chris Harder, Barbara Corcoran, Sweta Patel, Vinicius Aschidamini, Roy McDonald, Jason Hall, Jonathan Gilinski MARY...
Be Cautious When Choosing a Business Partner
Sometimes the best way to start a successful business is to establish a business partnership. The right partner can bring expertise, new perspectives and networking connections that help your business get off the ground. In contrast, when you jump into a business partnership without properly vetting your partner, it could spell disaster for your company....
7 Critical Elements for Your Startup Landing Page to Convert
So, you've decided to launch a startup. Congrats: That's a bold decision! Now it's time for prompt actions. You need to make the world know about it, claiming your place in the bottomless sea of online businesses struggling for a customer's attention. And while your ambitions may spread to designing a fully featured website with...
How to Successfully Launch Your First Business Product
You have one of the best ideas ever. You may even have a prototype and be ready to go into production, but what are the first steps you need to take to successfully launch your first business product? How can you make sure the world knows just how helpful and fabulous your creation is? Businesses...
4 Ways Supporting Corporate and Public Art Benefits Startups
From celebrating local history to encouraging visitors, art can have a profoundly positive impact on our public and corporate spaces. For startups wishing to build their brand and cement their place in the local community, employing the skills of artists and supporting public art projects can be an excellent means of doing so. While art...
Why Conversational Commerce Is the Future of E-Commerce
Conversational commerce is the future of e-commerce. That seems like a pretty bold statement, right? And if you’re not too familiar with all things conversational commerce, you might think we’re jumping the gun a little on this one – but hear us out. Conversational commerce is essentially a strategy where the use of messaging services corresponds...
Top Ann Arbor Tech Companies and Startups to Watch in 2022
Ann Arbor continues to be one of the top growing tech ecosystems around the country with some of the best startups to watch. A combination of university talent pipelines, top-rated quality of life, growing startup ecosystem, and growing VC funding has Tree Town topping lists as one of the best places to start a tech...
How the Midwest Startup and Tech Scene Boomed in 2021
As the old saying goes, Rome wasn’t built in a day, and neither was Silicon Valley, nor the Silicon Prairie. What’s happening in the Midwest has been years in the making, but there’s no doubt that 2021 was a huge year for Midwest startups. From major funding rounds to explosive IPOs, new funds to new...
The 14 Marketing Tools Every Business Needs
In recent times, marketing tools are becoming increasingly popular amongst businesses and the reason is simple. It helps such businesses gain an upper hand over the competition. Therefore, if you run a business (or plan to start one), it is an excellent idea to look into effective marketing tools to boost your efforts. According to...
Are You Making these 3 Customer Feedback Mistakes?
Most businesses are aware that consumer feedback is essential. Good customer feedback is crucial for the success of any business; however, negative reviews can ruin your company. When correctly done, getting feedback from your consumers can substantially help your business. Besides, how else will you understand what your consumers are thinking if you’re not asking?...
The Impact of SSL and HTTPS on a Website’s SEO
In today's time, maintaining the security of your website is one of the most important ways to boost SEO and conversions. This also comes after Google announced its intentions to build a more secure internet platform for users. To stay on top of Google's list and rank high, marketers need to ensure that their site...
The Right Software is Essential for Your Evolving Business
You started a business with a great idea, but when it comes to scaling it up with speedy and effective execution, you need something more than the average spreadsheet and software that only meet your business’s primitive needs. Often, business owners make the mistake of sticking to outdated software which hinders growth and profitability. Business...
Employee Experience: Culture, Involvement and Career Development
Businesses focusing on customer experience is a given. After all, no business will thrive, or even succeed, without the support of the market it seeks to capture. But ensuring customers remain happy with your products and services is not the be-all and end-all of effective business management. Or at least it should not be. An...
6 Strategies for Local Startups to Scale Up Nationally
If you’re thinking about launching a business or have started one recently, there’s no need to restrict your goals to the local area. Here are six ways to compete on a national level. 1. Create products that address common pain points. One way to increase your chances of becoming nationally relevant is to ensure your...
5 Steps to Hypergrowth without Funding
Entrepreneurs, especially first-timers, have a knack for getting caught up in startup myths. These include, among others: Find your growth hack, you have to get venture funding, spend money to make money, move to Silicon Valley. These can all help in the right context, but if I’ve learned one thing as a successful serial entrepreneur,...
Think Intellectual Property First to Protect Your Brand From Competition
The following is excerpted from “Brand Tuned” by Shireen Smith (Practical Inspiration Publishing, September 2021) with permission. Think IP first! In chapter 3, we became familiar with the concept of IP, and in chapter 2 we had a short introduction to the problems that can arise from ignoring IP in your branding process. In...