grow your business Archives

How to Build a Brand for the Modern Consumer

There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing...

byShay Berman

October 13, 2022

Consumer Behavior in the New Normal: How to Better Serve Your Customers

Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and...

byShay Berman

September 27, 2022

Harnessing Your Emotional Intelligence as a Female Entrepreneur

Women in the workforce hear it all the time: “You’re so emotional.” It’s a criticism levied at women (usually from men who are afraid to express their own feelings). The subtext is: “You’re too emotional...

byKarrie Brady

September 23, 2022

Why Having the Right Advisors When Launching a Startup is So Crucial

When startups don’t have the right advisors, they waste time, money, energy and human resources — but that’s not all. According to Svetlana Kamyshanskaya, a startup advisor with extensive connections in Silicon Valley and founder...

byJT Ripton

September 21, 2022

To Keep Your Talent, You’ve Got to Grow Your Talent

Regardless of the economic climate, hanging onto top talent is always a balancing act. Add in the Great Resignation (aka the Big Quit), and you have a recipe for extra high turnover rates. The good...

byRachel Blakely-Gray

September 19, 2022

How Your E-Commerce Startup Can Compete With Amazon’s Low Prices

Amazon is a behemoth. Point blank. Period. With more than 300 million customers worldwide, Amazon holds the crown as the top player in the e-commerce space, with almost 40% of the market share. Amazon's low prices,...

byKelly Moser

August 16, 2022

What Every Startup Needs To Understand About Growth

Adapted from "Navigate the Swirl: 7 Crucial Conversations For Business Transformation" by Richard Hawkes. Copyright 2022 by Wiley. What does “growth” mean? In business, the term is used in many different ways. Broadly speaking, it...

byRichard S. Hawkes

August 16, 2022

5 Tips To Ensure Consistent E-Commerce Store Growth

E-commerce is growing at an exceptional rate. The industry amounted to an incredible $4.9 trillion in value in 2021 in the United States alone. By 2025, experts predict the space will be worth a massive...

byLucy Manole

August 15, 2022

7 Mistakes That Could Hurt Your Business

According to the Bureau of Labor Statistics, 70% of businesses fail within the first 10 years of operation. Approximately 20% fail during the first year, and 30% of all startup companies will fail by the...

byMatthew Gillman

August 10, 2022

Hiring Needs Today: What Every Entrepreneur Needs to Know

Amidst the uncertainty of recent years, one thing is for sure: There has been a significant boom in startups. In July 2020, the U.S. hit a milestone - 551,657 applications to start a business, a...

bySunny Saurabh

June 27, 2022

How Wax Buffalo’s Alicia Reisinger Turned a Hobby Into a Million-Dollar Venture

My oldest daughter, Navy, was born with a cleft lip and palate. When Navy was born I was traveling the world as a TV producer and on-air host for a television show called "Footnote." Navy...

byAlicia Reisinger

June 21, 2022

Is Bigger Better? Important Considerations as You Grow Your Business

When you first started your business, you may have had the dream to make it big one day. You might have noticed increased customers, greater profits and higher market value. Maybe it is time to...

byLyle Solomon

June 13, 2022

7 Critical Elements for Your Startup Landing Page to Convert

So, you've decided to launch a startup. Congrats: That's a bold decision! Now it's time for prompt actions. You need to make the world know about it, claiming your place in the bottomless sea of...

byLesley Vos

May 17, 2022

Business Growth 101: How To Scale Your Online Operation

E-commerce is a scary industry. Today’s technology dictates that small businesses are no longer simply competing with their brick-and-mortar rivals down the street -- they’re battling on a global scale. Of course, the strategies which...

byRodney Laws

April 22, 2022

Generate Sales by Leveraging Expertise on Quora

Quora is often thought of as a place to go for answers to pressing questions, but it can also be used as a powerful sales tool. Small businesses can leverage Quora to generate leads and...

byJordan Bishop

March 24, 2022

In Recruiting Gen Z, Look Beyond a College Degree

Gen-Z Americans—those born after 1996 with a superior grasp on all things digital—are more racially and ethnically diverse than any previous generation, according to Pew Research Center. Recruiting practices need to be modernized to dip...

byDell Technologies

March 11, 2022

StartupNation Growth Hacks #4: Put the Power of Your Brand to Work

The fourth in a series. With more than 24 years of experience covering startups and small businesses, we've built up a knowledge base of what it takes to succeed as an entrepreneur and we're eager...

byStartupNation

March 9, 2022

Why Startups Should Look to Agile Methodology When in Growth Mode

Hiring and team growth are often the first signs that a startup is advancing from the initial startup phase and advancing into a leadership position within the market. While an exciting time, these growth periods...

byKen Yu

March 4, 2022

StartupNation Growth Hacks #3: Establish an Online Community

The third in a series. With more than 24 years of experience covering startups and small businesses, we've built up a knowledge base of what it takes to succeed as an entrepreneur and we're eager...

byStartupNation

March 2, 2022

5 Mistakes Derailing Startup Founders

Your startup idea is your golden child – and it should be. But keep blind enthusiasm in check and move forward strategically and realistically to avoid the mistakes that can derail your project. You know...

byRan Craycraft

February 25, 2022