Jim DeBetta’s product development and sales experience has amassed millions of dollars within the retail selling world. Known nationally as a trusted coach and mentor to thousands of inventors and entrepreneurs, he knows how to take new ideas from a sketch on a napkin to selling the final product to major retailers worldwide.
Jim’s career in retail began at an early age with the family business – a fireplace and home hardware company. After graduating from college, Jim went home to help expand the business from a small successful operation into a multi-million dollar business and became one of the most recognized and respected store of its kind on Long Island. Jim stimulated new business, purchased products from all over the world, and ran the overall daily operations.
Jim decided it was time to grow and joined a start up firm that imported binoculars, telescopes, and optical products for children. His retail customers included a “who’s who” in retail such as Target, Wal-Mart, Radio Shack, Sears, Michael’s, Cabelas, Home Shopping Network, Bed, Bath & Beyond, Discovery Channel Stores, Costco, and many others. Jim employed nearly 20 people inside and had dozens of sales reps all over the US, Canada, and Europe. Ultimately, Jim helped expand the company from virtually no significant revenue to a leading brand in the industry that has sold more than 50 million dollars of product since the mid 1990′s. When Jim was ready for a new adventure, he left the company as President and Chief Operating Officer.
Jim decided he was ready for yet a bigger challenge and joined a leading premium incentive company as their National Key Accounts Manager. Jim represented major national brands for this $100 million a year premium incentive firm such as Toshiba, Sony, Nikon, Nautilus, Movado and others. The products were used to create various incentive programs for fortune 1,000 companies around the world.
Jim’s experience has reached far and wide working with various products, retailers, manufactures, and factories. He knew it was time to help those that had a product in mind or ready for production. His goal was to teach others the process without unnecessary expense, time and red tape. That is how DeCavi Corp was born.
As the founder of DeCavi Corp, Jim has helped thousands of inventors and start-ups learn how to get their products developed and sold to major retailers. Jim then merged his firm with the renowned Slingshot Product Development Group which employs a team of 35 engineers, designers, and marketing experts who help individual inventors and Fortune 500 firms alike. Both are recognized as leaders in the inventor product development and commercialization arena. Today, Jim continues to broaden his reach into the world of consumer products and has formed DeBetta Enterprises which is a private consultancy that coaches and advises inventors and entrepreneurs on everything from manufacturing to sales and marketing of consumer products. Jim also heads up the Retail Distribution arm of Kevin Harrington’s TV Goods corporation which today is fueled by the hit ABC reality show Shark Tank.
""Jim teaches inventors how to create sales and marketing strategies, understand the world of licensing, develop a product using CAD design, raising money to fund a business, and locating factories overseas to produce products. Jim is now reaching out to individuals who want to learn how to do it for themselves. Learn how he does that by clicking here.
Jim is a Professional Member of the United Inventors Association, a member of the Georgia Inventor’s Association, Rocky Mountain Inventors Association, and was the former co-host of the Launch Hour – a popular radio program for inventors and entrepreneurs. He is also the author of The Business of Inventing and has written hundreds of articles for industry publications, newspapers, and websites such as Inventor’s Digest, Georgia Magazine, and Entrepreneur Magazine. Jim also appears as a guest speaker for leading trade and consumer organizations, speaks at international conferences, and hosts forum and blog discussions on prominent invention and entrepreneurial websites.
Latest posts by Jim Debetta (see all)
- Why being “second” to market with your product can make you a winner! - October 13, 2015
- Are consumers still interested in shopping in retail stores? - September 9, 2015
- Quick Facts (and reality check) for inventors - September 4, 2015
With the holiday shopping season fast approaching (and the leaves have not even changed colors yet!), retailers and consumers alike are gearing up for what we all hope will be a fruitful and joyous time across the USA. Each year, kids and adults alike can't wait to see what innovative and unique products will be purchased for them during the busiest shopping period of the year.
So, what's hot for holiday?
Here is just a sampling of what's on the “gotta have it” list as well as some old standbys that never seem to get old. Review the list and see what you can offer that's fits well into the popular trends or is complementary in some kind of way, so that you can capitalize on the hot trends of the season!
Yup, retro always seems to make its way back! From vintage jeans to revived board games, retro products always prove to us that what's old can always be new again – especially when the makers of these products dust the old product off and touch it up with some new colors, features, and a modern twist.
My wife has enough jewelry to last a lifetime (but don't tell her that!). According to jewelry retailers and consumers, though, old standbys like bracelets and necklaces are selling well and are primed for a upswing during the holiday shopping season. Companies like Pandora, the makers of collectible charm bracelets, have experienced explosive growth over the last few years and companies like this put new life into an otherwise stale product category.
Every year, consumer electronics lead the way at retail during the holidays. A few years ago, flat screen TV's lead the charge. Today, sales are still robust as pricing continues to drop but gaming systems, electronic book readers, and smart phones will surely be in high demand as Americans of all ages can enjoy them!
It's been a tough few years for many of us as the economy continues to sag and Americans still feel the effects. So, what can you do to give yourself or someone else a little bit of comfort during these trying times? Indulge them! Items like personal massage chairs, scented lotions and bath products, and even spa treatments are high on many people's wish list. Sounds good to me!
There are always a plethora of amazing product choices that make great gifts. As always, there are certain products that are perennial winners such as golf accessories, pet products, fitness products, and high fashion clothing and accessories. These items are poised to perform well yet again, as most retailers are stocking up and preparing for what we hope will be a positive and lucrative holiday season for all!