Maximizing Retail Store Sales This Holiday Season!

30 Nov 2012

Jim Debetta

Jim DeBetta’s product development and sales experience has amassed millions of dollars within the retail selling world. Known nationally as a trusted coach and mentor to thousands of inventors and entrepreneurs, he knows how to take new ideas from a sketch on a napkin to selling the final product to major retailers worldwide.

Jim’s career in retail began at an early age with the family business – a fireplace and home hardware company. After graduating from college, Jim went home to help expand the business from a small successful operation into a multi-million dollar business and became one of the most recognized and respected store of its kind on Long Island. Jim stimulated new business, purchased products from all over the world, and ran the overall daily operations.

Jim decided it was time to grow and joined a start up firm that imported binoculars, telescopes, and optical products for children. His retail customers included a “who’s who” in retail such as Target, Wal-Mart, Radio Shack, Sears, Michael’s, Cabelas, Home Shopping Network, Bed, Bath & Beyond, Discovery Channel Stores, Costco, and many others. Jim employed nearly 20 people inside and had dozens of sales reps all over the US, Canada, and Europe. Ultimately, Jim helped expand the company from virtually no significant revenue to a leading brand in the industry that has sold more than 50 million dollars of product since the mid 1990′s. When Jim was ready for a new adventure, he left the company as President and Chief Operating Officer.

Jim decided he was ready for yet a bigger challenge and joined a leading premium incentive company as their National Key Accounts Manager. Jim represented major national brands for this $100 million a year premium incentive firm such as Toshiba, Sony, Nikon, Nautilus, Movado and others. The products were used to create various incentive programs for fortune 1,000 companies around the world.

Jim’s experience has reached far and wide working with various products, retailers, manufactures, and factories. He knew it was time to help those that had a product in mind or ready for production. His goal was to teach others the process without unnecessary expense, time and red tape. That is how DeCavi Corp was born.

As the founder of DeCavi Corp, Jim has helped thousands of inventors and start-ups learn how to get their products developed and sold to major retailers. Jim then merged his firm with the renowned Slingshot Product Development Group which employs a team of 35 engineers, designers, and marketing experts who help individual inventors and Fortune 500 firms alike. Both are recognized as leaders in the inventor product development and commercialization arena. Today, Jim continues to broaden his reach into the world of consumer products and has formed DeBetta Enterprises which is a private consultancy that coaches and advises inventors and entrepreneurs on everything from manufacturing to sales and marketing of consumer products. Jim also heads up the Retail Distribution arm of Kevin Harrington’s TV Goods corporation which today is fueled by the hit ABC reality show Shark Tank.

""Jim teaches inventors how to create sales and marketing strategies, understand the world of licensing, develop a product using CAD design, raising money to fund a business, and locating factories overseas to produce products. Jim is now reaching out to individuals who want to learn how to do it for themselves. Learn how he does that by clicking here.

Jim is a Professional Member of the United Inventors Association, a member of the Georgia Inventor’s Association, Rocky Mountain Inventors Association, and was the former co-host of the Launch Hour – a popular radio program for inventors and entrepreneurs. He is also the author of The Business of Inventing and has written hundreds of articles for industry publications, newspapers, and websites such as Inventor’s Digest, Georgia Magazine, and Entrepreneur Magazine. Jim also appears as a guest speaker for leading trade and consumer organizations, speaks at international conferences, and hosts forum and blog discussions on prominent invention and entrepreneurial websites.

For many retail store owners, learning how to convert those window shoppers into buyers can be a daunting task! It’s not just about having great merchandise and a friendly smile. You must be able to generate sales regularly and turn inventory in order to be profitable and successful.  Holiday time is also one of the most lucrative times of the year for most small retailers so putting in an extra effort can pay huge dividends!

Turning browsers into buyers can be challenging, but there are basic rules that can apply to most any retail store owner that wishes to cash in on the foot traffic in their stores:

  • Attractive Signage – letting customers know visually that you are having a sale or are promoting a particular item is a must! Use white signs with colorful and bold lettering. With the small square footage you have, having signs that “fit the space” appropriately will allow your store to remain uncluttered yet get the message across

  • Product Demos – franchises are famous for doing product demos or sampling of new food items and you should look to do the same. If you want to sell a certain item, have it in your hand and approach customers and ask them to try/touch it. This method of interaction is a proven way to covert more of your walk in traffic – and a favorite of mine!

  • Today’s Special – an oldie but a goodie, the Today’s Special creates a sense of urgency and promotes buying. This can be a reduced priced item or a Buy One Get One half price or similar offer. Be sure to have that sign at the front door so customers can see it as soon as they enter your store.

  • Surprise Gift With Purchase – this is another one I love….offering an already wrapped secret gift that customers get when they make a purchase over a certain amount of dollars. Make this gift something universal that all all people can use like a coffee mug. People love surprises and this really peaks interest and helps convert shoppers into buyers.

  • Use Your Lists – During the year, it is always wise to collect email addresses from all of your customers so that you can keep in touch.  During the holidays, emailing your customers special deals, extended store hours, and last minute holiday shopping specials is an easy way to communicate with little or no cost to you.  So, leverage those lists!

    Good luck and be creative! People will notice and buy!