Jim DeBetta’s product development and sales experience has amassed millions of dollars within the retail selling world. Known nationally as a trusted coach and mentor to thousands of inventors and entrepreneurs, he knows how to take new ideas from a sketch on a napkin to selling the final product to major retailers worldwide.
Jim’s career in retail began at an early age with the family business – a fireplace and home hardware company. After graduating from college, Jim went home to help expand the business from a small successful operation into a multi-million dollar business and became one of the most recognized and respected store of its kind on Long Island. Jim stimulated new business, purchased products from all over the world, and ran the overall daily operations.
Jim decided it was time to grow and joined a start up firm that imported binoculars, telescopes, and optical products for children. His retail customers included a “who’s who” in retail such as Target, Wal-Mart, Radio Shack, Sears, Michael’s, Cabelas, Home Shopping Network, Bed, Bath & Beyond, Discovery Channel Stores, Costco, and many others. Jim employed nearly 20 people inside and had dozens of sales reps all over the US, Canada, and Europe. Ultimately, Jim helped expand the company from virtually no significant revenue to a leading brand in the industry that has sold more than 50 million dollars of product since the mid 1990′s. When Jim was ready for a new adventure, he left the company as President and Chief Operating Officer.
Jim decided he was ready for yet a bigger challenge and joined a leading premium incentive company as their National Key Accounts Manager. Jim represented major national brands for this $100 million a year premium incentive firm such as Toshiba, Sony, Nikon, Nautilus, Movado and others. The products were used to create various incentive programs for fortune 1,000 companies around the world.
Jim’s experience has reached far and wide working with various products, retailers, manufactures, and factories. He knew it was time to help those that had a product in mind or ready for production. His goal was to teach others the process without unnecessary expense, time and red tape. That is how DeCavi Corp was born.
As the founder of DeCavi Corp, Jim has helped thousands of inventors and start-ups learn how to get their products developed and sold to major retailers. Jim then merged his firm with the renowned Slingshot Product Development Group which employs a team of 35 engineers, designers, and marketing experts who help individual inventors and Fortune 500 firms alike. Both are recognized as leaders in the inventor product development and commercialization arena. Today, Jim continues to broaden his reach into the world of consumer products and has formed DeBetta Enterprises which is a private consultancy that coaches and advises inventors and entrepreneurs on everything from manufacturing to sales and marketing of consumer products. Jim also heads up the Retail Distribution arm of Kevin Harrington’s TV Goods corporation which today is fueled by the hit ABC reality show Shark Tank.
""Jim teaches inventors how to create sales and marketing strategies, understand the world of licensing, develop a product using CAD design, raising money to fund a business, and locating factories overseas to produce products. Jim is now reaching out to individuals who want to learn how to do it for themselves. Learn how he does that by clicking here.
Jim is a Professional Member of the United Inventors Association, a member of the Georgia Inventor’s Association, Rocky Mountain Inventors Association, and was the former co-host of the Launch Hour – a popular radio program for inventors and entrepreneurs. He is also the author of The Business of Inventing and has written hundreds of articles for industry publications, newspapers, and websites such as Inventor’s Digest, Georgia Magazine, and Entrepreneur Magazine. Jim also appears as a guest speaker for leading trade and consumer organizations, speaks at international conferences, and hosts forum and blog discussions on prominent invention and entrepreneurial websites.
Latest posts by Jim Debetta (see all)
- Why being “second” to market with your product can make you a winner! - October 13, 2015
- Are consumers still interested in shopping in retail stores? - September 9, 2015
- Quick Facts (and reality check) for inventors - September 4, 2015
Here we go again…another exciting year of innovative products and some old mainstays that will dominate the retail shopping experience in 2014!
As part of my annual preview of what’s likely to be hot for 2014 in the world of consumer product trends, I look to find those products that are either revolutionary in scope and just plain fun or make our lives easier and healthier. The year 2014 promises to offer both!
Here are some exciting new products and trends we can expect to see this year in the world of technology:
- Curved “Flat Screen” TV’s – Yup, the major makers of the flat screens we love have now introduced curved screens for our viewing pleasure. To see these TV is to believe, but as my wife said, “where in the world will this thing fit?” Perhaps under a curved doorway? You never know!
- Flexible Smart Phones – Wow! I wonder how this will play out with consumers…a phone you can actually bend. Think of the possibilities!
- Personal Drones – Now you can be the proud owner of your very own drone! Think of these as remote controlled mini helicopters or planes that many of us have used, but these drones capture images and can spy just like the real ones. Is there anywhere we can’t hide anymore?
In the world of toys, there are always cool new items that are created. My kids are very into their tablets, but I can still get them to play a board game once in a while. Here is what’s new in the world of toys:
- Legos – While Legos are not technically “new”, they always seem to come up with new designs and hot themes. With their new Architecture Series, kids (and adults) can build their favorite monuments such as the Eifel Tower and the Sydney Opera House.
- Science Kits – These toy staples continue to dominate the holiday shopping lists of parents nationwide. Anything related to how to build something with circuits or creating experiments is in high demand and appears they will continue to do so. Learning is still in!
- Smart Phone powered toys – You knew this was coming and with more gusto than ever. Anything from little toy robots and dogs to mini drones, there is nothing you can’t seem to do these days with a smart phone in your hand.
In the world of fitness and health, technology rules the day. Here are some fun and interesting things already taking hold:
- Wearable Fitness Devices – This category is red hot! Helpful products such as Fit Bit are leading the way in the wearable fitness category. Any item that you can clip onto your clothes or wear on your wrist makes activities such as jogging or step climbing more fun and effective as you can instantly track your progress with real time information.
- Virtual Health Care – While this is not technically a product, the fact that some major retailers are experimenting with the concept of seeing your doctor on your screen instead of in-person sure seems exciting! Avoiding long waits in the office and the convenience of in-home discussions makes this concept very appealing.
In the world of pet products, retailers are now showing off the wide range of new foods and services to the millions of pet owners in the USA:
- Personalized Food – Manufacturers of organic and more refined foods have figured out that many pets have allergies and food aversions just like humans do. So, they are now making broader lines of food products that address these concerns, such as true organic food and gluten free products.
- In-Store Services – Pet food retailers just love the “spa” customer who is willing to pony up for their pet to have a day at the spa which includes lengthy bubble baths, massage, and social time with other pets.
- Pet Puzzle Games – An age old concept reborn! Makers are now offering what resembles a puzzle or tray with sliding doors that contain treats. When your pet solves the puzzle, they open the door to the special treat!
The consumer product trends above are hot, hot, hot! But this is not to say that all other consumer product categories are stagnant. There are certain additional areas that continue to see dramatic changes, such as fashion and home and kitchen. If you visit a local mall or store, you’re sure to see exciting new coffee makers, juicers with sleek designs and interactive functionality, and new clothing lines that bring back old trends like mini skirts and grey and white colors for dresses, pants, shoes and everything in between. Looking at the world of consumer product trends, one thing is for sure: 2014 won’t disappoint!