Heather Schuck

Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.

She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.

Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.

Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at heather@glamajama.com.

The National Retail Federation announced holiday sales are up 7.2% from last year.  While these numbers are encouraging, here’s the real question: “Is Anyone Making Money?”

As the dark cloud of Recession looms over the economy, retailers are showing their desperation as they drastically slash prices to compete for consumer dollars.  The end result is a pricing war that will prove fatal for many businesses already on the verge of bankruptcy.  After all, retailers can’t survive on sales alone. They need profits to pay the bills.  With these dramatic price reductions, retailers are practically paying people to take the inventory off their hands.  Small businesses are especially vulnerable to this trap as they feel the pressure to compete with large retailers.  Resist the urge to cut into profits and instead try these recession-busting strategies:

Un-Bundle the Package

Customers may still want your product/service, but they just can’t afford all the add-ons right now.  Break down your “total package” into bite-size, more affordable pieces that will allow customers to buy only what they can afford.  For example, forget the $3 “Happy Meal” just sell the hamburger, fries, and drink for $1 each.

Offer a New Product

Instead of slashing prices on your best-sellers, offer a new product that has higher margins for you, but is at a lower cost to the buyer.  For example, if you sell $500 HD stereo systems at a 50% profit, maybe add a $50 HD headphone that sells at a 75% profit. 

Change Your Pricing Policy

While the yearly subscription price of $959 seemed like a complete bargain two years ago, it’s sending cash-strapped customers running for the exits today.  Instead, try switching to a monthly pricing plan of only $79.99 to lessen the sticker shock.

Protect Your Brand

If you do happen to have some room to cut prices without cutting into profits, do so carefully.  Turning your site into a sale rack could leave customers wondering why they were paying higher prices in the first place and then leave them resistant to price increases in the future.  Consider doing the cost-cutting elsewhere like a sister-site, a deal-of-the day website, or even contacting a closeout firm.  For example, Zappos.com limits sales on their website and moves their clearance items to their sister-site 6pm.com. 

The bottom-line is that Recessions are tough and it’s hard to not get a little desperate at times.  However, don’t fall victim to short-term solutions that will only cause you long-term problems. 

I’d love to hear your thoughts!  Please comment below or email heather@glamajama.com

Want more?  Follow me on twitter www.twitter.com/glamajama

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