With Black Friday and Cyber Monday to keep shoppers busy, it makes perfect sense to start running holiday ads as early as now.
Why might that be, you ask?
Well, think of it this way: Most holiday shopping actually happens before the holiday itself. People rush to buy Christmas presents for their loved ones, while others are eager to take advantage of holiday sales.
Then, there are your last-minute shoppers. Whether someone forgot to buy their gifts or they just have a habit of procrastinating, promoting to all types of holiday shoppers is really crucial for your business.
After all, it’s the busiest time of the year for all business owners and marketers.
If you happen to be either one of the two, we suggest you start plotting ways to leverage holiday fever to maximize the impact of your campaigns as soon as you’re done reading this post.
With competition being twice as fierce during the holidays, you definitely don’t want to get complacent in your advertising efforts. Plus, you gotta focus on being the first brand to enter the minds of consumers as they think about Christmas shopping.
Why advertise during the holidays?
Have you ever wondered why many business owners ramp up their marketing during the holiday season? Two reasons: Higher demand and sense of urgency.
During the holidays, there’s a surge in demand for products as consumers are buying not just for themselves, but for others, too. This surge poses an opportunity for you to reach those who haven’t heard of your products yet.
And, given that the holidays take place on specific days, consumers experience a sense of urgency that is not usually present throughout the rest of the year. This makes buying behavior less passive and more active, increasing consumers’ willingness to buy.
Holiday stats to inspire you
To further get you into the holiday spirit (the marketing way), we’re giving you some fascinating holiday marketing and shopping stats that were discovered by none other than Google — because nothing says 100% credibility like getting information from the world’s No. 1 search engine.
- 8 in 10 holiday shoppers are influenced by the Internet before making a purchase.
- One-third of shoppers say promotions drove them to holiday weekend purchases.
- Bid prices can increase by 140% over their yearly average during the holidays.
- Last-minute shoppers make up nearly 30% of online holiday sales.
- The average shopper spends around $935 online during the holidays.
What you should do to capitalize on the holidays
So, what things should you be anticipating as you’re running your holiday ads? Find out below!
- Competition Will Be Much Fiercer.
While there may only be very limited ad space available, thousands of companies in your industry will likely vie for the same spot that you’re aiming for. This means that your ad tactics might not work as planned.
- Ads Will Cost More.
Fiercer competition means advertising will cost more than usual, which is why many businesses increase their ad budget before the holiday season hits.
- Consumers Will Be in Full Shopping Mode.
With holiday sales skyrocketing as early as October across the country, we can certainly say that people are in the mood to spend their money shamelessly for gifts!
- Your Ads Will Get More Exposure.
Saving the best for last, your campaigns will be seen more during the holiday season. Studies show that ad impressions increase by 50%, click-through rates surge by 100%, direct traffic rises by 150%, average order value goes up by 30%, and conversation rates can grow as high as 60%.
Final thoughts
There you have it! There’s no better time than now to start planning your ads for the holidays. That way, you’ll have generated more leads and sales before you can even welcome December!
