cloud computing

How to NOT Twitter Away Your Time

The most dangerous thing about Social Marketing is that it can be addicting and can completely consume your time. Learn how to tame the urge, and to effectively channel your Social Marketing time towards high value tasks.

The most dangerous thing about Social Marketing is how addicting it can be. You can easily waste an entire morning getting lost in a Twitter conversation or adding Facebook friends. These services are designed to be incredibly engaging, and it’s very easy to get sucked in for hours at a time.    

And so it is critical to manage your Social Marketing time effectively. To that end, here are a few tips to be an effective marketer while NOT getting sucked into a Social Networking abyss.   

Set a Goal

Before you ever log on to a Social Networking site, take some time to set a goal for what you want to accomplish and write it down. Nothing clarifies thinking and holds you accountable like putting words to paper.

Goals can be simple like:

  • I want to find 5 great forums to post my material.    
  • I want to read 10 Digg.com headlines to help get an idea of what kinds of articles get dug.   
  • I want to post my new article in my Twitter, Facebook, and LinkedIn, but not respond to any friends.
  • I want to find 3 good Facebook groups to follow.

If you’re specific and limited in your goal, it will dramatically cut down on Social Media wondering syndrome.

Block Out a Specific Time

If you’re committed to making Social Media work for your business, choose an amount of time to commit and block off that time. Say, one hour per day or 5 hours per week. Once you’ve blocked off this time, you need to limit yourself to only this amount of time. If you’re strict and disciplined about this, you will find yourself wanting to be really productive in your allotted time and it will help prevent you from wasting it.   

Know What Actions are High Value

A low percentage of your time spent on Social Media may be considered “high value.” The highest value things you can do, though, are:   

  • Document Your Expertise

    Prove to the world that you are an expert in your field by writing useful articles and providing helpful content.
  • Posting Your Content In Useful Places

    Once you have high-quality content, put it in all of the best locations. Article directories, social networks, and social link sites are a great start, but don’t forget forums dedicated to your topic.
  • Responding to Your Fans

    Social networking is about building a following. Take time to respond to people who liked your work and had useful things to add to the conversation.

Most of the other activities are low value, like adding friends, obsessively monitoring your follows, commenting on photos, and getting caught in discussions with trolls (In Internet speak, a “troll” is someone who posts controversial, inflammatory or irrelevant messages in online forums with the intent of provoking others to respond.). You can dump a lot of useless time into social marketing, so pay attention to the high value tasks.

Save Low Value Tasks for Non-Work Times

We all love social networking, but keeping up with friends and chatting on Twitter are the online equivalents of watching TV. Good for relaxing after a hard day of work, but not a business building activity. If you love to network on social sites, do it after work and leave the high-value, heavy lifting for work hours.

Total
0
Shares
Leave a Reply
Related Posts
Keyboard and notepad to work on table in an IMage from Unsplash
Read More

Navigating Tax Planning and Compliance for Small Businesses

Tax planning and compliance is a tricky topic to discuss and navigate for all businesses, whether big or small. According to the IRS, underpayments for corporate and noncorporate income taxes can reach 8% quarterly based...
Read More

6 Sustainable Packaging Solutions for Businesses

Industries worldwide are experiencing a significant movement toward sustainability. One recent study found that 46% of global shoppers want businesses to “take the lead” in this area. You likely know general tips for running a...
negative reviews
Read More

8 Ways to Boost Your Brand Awareness with Customer Reviews

Customer reviews have become an essential part of the buyer's journey and brand awareness strategy.  According to Forbes, positive reviews and testimonials can significantly increase brand trust and credibility. Reviews provide social proof that a...