The ABC’s of SEO (Search Engine Optimization)
What business owner doesn’t want to see his or her website at the top of Google? We know that if we make it to the top, we can exponentially increase traffic and inquiries from prospective clients. In fact, many businesses that are lucky or skilled enough to be at the top of Google can barely...
How to Use Photos to Make Your Blog POP!
So, you’ve finally stopped procrastinating and written a beautiful article for your blog. It felt great, because the idea has been bugging you for a week and now you’re finally done. You’ve taken our advice and filled the text will bullet-pointed lists, lots of sub headlines, and used clear and fun language. It’s a masterpiece....
How to NOT Twitter Away Your Time
The most dangerous thing about Social Marketing is how addicting it can be. You can easily waste an entire morning getting lost in a Twitter conversation or adding Facebook friends. These services are designed to be incredibly engaging, and it’s very easy to get sucked in for hours at a time. And so it...
How to Measure Your SEO Return On Investment
You can make search engine optimization (SEO) as complicated or as easy as you want it to be. SEO isn’t an exact science, and there isn’t just one specific tool or method that will win every time. SEO can be a major driver of online traffic and revenue for your business. Assuming you are making...
What Makes Videos Viral?
Video marketing is a hot trend right now. Between social networking and the power of YouTube, viral video marketing has taken the Internet by cyber storm. The strategy behind viral marketing is “word-of-mouth.” People pass the video to other people and the message/content spreads quickly. YouTube YouTube is the most watched video site on...
Customer-Generated Social Media Marketing
Customer-generated social media marketing focuses on your fans and customers. They are your best online “word of mouth” advertising. The biggest mistake companies make when launching social media campaigns is forgetting about the important role their customers/fans play. They think content alone is all they need. Remember that boring class in college and how the...
Content Management Systems – Why You Need One
Content Management Systems (CMS) are computer applications that manage your work flow better. They allow you to easily create, edit, index and publish text and digital media. If web design isn’t your thing, CMS platforms are the direction you may need to take. CMS platforms are easy to use and offer MANY options. Most...
Create Your Own Social Network: How Ning Puts You on the Online Map
You already know about the big players in social networking – Facebook, LinkedIn, Twitter – now it’s time to jump on the Ning bandwagon. Ning - A Great Social Networking Opportunity Ning is an innovative social networking site that allows you to create and join networks aimed at specialized interests. The twist is that...
Forum Posting: The Internet Marketing Underdog
Want to know what your customers really want and need from you? Go to a forum. Forums and online discussion boards are internet platforms where like-minded people go to find solutions to their problems. Posting topics and answering questions is one of the best ways to connect with your customers. However, most small businesses don't...
Social Media Networks as a Marketing Tool (a new study)
A study by Michael Stelzner, sponsored by the Social Media Success Summit 2009, set out to find the prevalence of social media networks as a tool for marketers. Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow Their Businesses tries to uncover the social media networks that marketers are using and...
Starting an Online Business: "Get rich…slowly"
“Get rich quick!” “Make easy money online!” “Big ticket to wealth!” So many people are obsessed with making money online. They make it seem like it’s the magic pill that will solve all their money problems. And they make it seem like anyone can do it over a weekend without any effort. I’m sorry,...
How to Multiply Your Twitter Followers by 10
In 2008 Twitter grew by 752%. That’s rapid growth. According to the market research firm Compete, Twitter currently attracts more than 19 million monthly unique visitors. That’s a lot of people. Twitter offers you and your business an opportunity to share information with a broad base of prospective customers, and by taking certain steps you...
Video Marketing – How to Create a Killer Campaign
Google is showing more and more YouTube videos in their search results. YouTube gets approximately 25 million unique visitors every single week. If you learn how to capitalize on the power of online videos, you’ll get a lot of exposure for your business. How to Create a Video that People Will Watch and Tell...
The Missed Link of Social Media Marketing
“I’ve been doing Social Media Marketing for a few months, and I don’t see the results. It’s a complete waste of my time.” How many times have you heard this complaint from small business owners and marketers? Seems like there is a lot of complaining going on. If you analyze their campaigns, though, you can...
Internet Marketing: The Best Books Ever
There are hundreds of books on Internet Marketing. With so many options, how do you know what to read and what to bypass? Today I’m going to share with you the same books I recommend to my clients, and I’m going to tell you why I like them so much. If you read these books,...
How You Can Become a Very Successful Blogger
Let’s face it: everybody is blogging. Some bloggers are companies and others are individuals. Some people blog about their hobbies and others blog about their businesses. The bottom line is that a blog has enormous potential when it comes to promoting your business, positioning your brand and earning you expert status. These are some tips...
WordPress Plugins: Superpower Your Blog
One thing is to have a blog, and a different thing to have a successful blog. The main difference between the two is the quality of the information that you present. But it’s not the only thing. If you have a blog powered by WordPress—one of the most popular blogging platforms—there are some plugins you...
How to Leverage Social Bookmarking to Promote Your Website
Fifteen years ago there were just a few websites. People didn’t need to bookmark them because there weren’t too many of them and they were easy to remember. A few years later, with more websites on more servers, most Internet browsers added a bookmarking feature. That way, you could bookmark those websites that you liked...
Awesome Business Networking Sites You Should Know About
Are you already on LinkedIn, Xing, BizNik, Plaxo, and Facebook? Great! Now it’s time to start trying some less-popular, equally-awesome business networking sites. Granted, they don’t have the 19 million members that LinkedIn does, but remember that it’s all about the quality of the relationships that you build, not the quantity. IdeaBlob IdeaBlob is...
Clash of the Titans: Wikipedia vs. Google Knol
On July 23, 2008, Google launched their Knol project. A knol, as defined by Google, is “a unit of knowledge” and refers to both the project’s name and any individual article. The project collects articles written by users on a wide range of fields, and the goal is to provide Internet users the chance to...