Kristin Potenti



After almost 10 years of studying and working in the fashion industry Kristin Potenti, fashion advisor and clothing designer, is striving to fulfill the needs of women shoppers. She recently launched a website, Self Assured, which educates women about the most common body types and advises what silhouettes look best on those figures. The site also talks about the latest fashion trends for women and what body types they work best on.

Kristin's current endeavor, which officially began in April of this year, is launching the brand Self Assured as a moderately priced, stylish clothing line for confident, sexy, fashion savvy women in their prime.

Latest posts by Kristin Potenti (see all)

A hot topic of conversation as of late has been recession proof products, items that people need instead of want. Well, unfortunately there is a whole world of people selling products that are not necessities, particularly in the apparel and beauty industry.

Companies in these industries are reacting to the harsh economic times along with the rest of the world. Manufacturers of goods at the designer level are offering lower price points, broadening their product range and focusing on new markets. They are focusing on designs that are more commercial, simple shapes with great details. However, as the buyers and editors who attended New York Fashion Week said, don’t make them too simple! Their advice is to make each piece very special, every one must be a window piece. Consumers still want that special item to help them escape this economy. If that item is also comfortable, has longevity (updated classics) and provides a sense of fun, you’ve got a winner.

Now is a time to really give thought to your product and marketing. I still believe it’s a great time for small businesses. Entrepreneurs have a great passion for what they are doing and will find a way to make their mark.