all posts by Kristin Potenti

Ask and You Shall Receive

02 Dec 2008
I’m finding that in business people tell you what they want.  In order to get what you want, sometimes all you have to do is ask.  Especially in times like these most people...
Read More

Contractor Sourcing

07 Nov 2008
I consider yesterday my first official step into the world of manufacturing.  It was far less intimidating than I had imagined.  I found the contractor through my best information source,...
Read More

Manufacturing Worries

03 Nov 2008
I am now ready to start shopping my designs around to manufacturers.  All of a sudden an evil little voice in my head sounded and began to evoke worries that my ideas...
Read More

What’s Your Story??

28 Oct 2008
I have been reading or more truthfully, listening to Seth Godin’s book All Marketer’s are Liars.  Seth Godin is the author of the best selling marketing books over the past decade.  Let...
Read More

Determining a Price Point

23 Oct 2008
I am now in the process of designing and costing my first collection.  Originally, I had wanted to offer an upper moderate priced collection of women’s clothing using natural fabrics. ...
Read More

Ethical Thoughts…

10 Oct 2008
It’s a pretty well known fact that your brand needs to stand for more than just your product these days.  One of the best avenues to communicate your brand’s core...
Read More