To Launch or Not to Launch

Latest posts by Kristin Potenti (see all)

I have been working steadily towards launching my clothing line and now that I am at the point where I can really get the ball rolling I am hesitating a bit. The economic climate is such that it is not necessarily conducive to launching a new product. Other SUN bloggers have been saying that buyers don’t necessarily want new products. I had previously thought that an injection of newness is what buyers did want because it would create incentive to buy. What sold well last year won’t necessarily sell well this year as people have already been exposed to that product and don’t need yet another of the same.

With more bad economic news day after day will people continue to spend? Will baby boomers who are starting to retire, in fact be able to retire? Have they smartly moved their retirement funds to more secure investments?

I think launching in the right marketplace is critical with of course the right product. People are still spending, in fact while travelling in Italy where goods automatically cost 50% more, I have come across quite a few Americans 35 and older who are still spending on unique products that demonstrate exceptional quality. This proves to me that even though we are in shaky economic times, it is still about having the right product at the right price at the right time.

What are your thoughts on launching at this time??

Total
0
Shares
Previous Article

Book Shelf: Peter Drucker's Managing Oneself

Next Article

Bookshelf: Where Have All The Leaders Gone?

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
Read More

WJR Business Beat: Job Switchers Rewarded with Higher Pay (Episode 406)

On today's Business Beat, Jeff Sloan talks about how it's going to be more difficult and costly for small businesses to hire the best talent because job switchers during the pandemic have seen significant salary hikes. Tune in to today's Business Beat for more:   Tune in to News/Talk 760 AM WJR weekday mornings at...
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...