social media

Instagram 101: Posting Like a Pro

Instagram is the perfect way to get the message about your business to right audience. Pictures speak louder than words!

Instagram – Not just for kids!

If your brand’s not already sharing content on Instagram, you probably already know why you need to start: this social network is brimming with intriguing photo and video content, and has attracted over 300 million users so far. But though you may know why you should build an engaged Instagram audience, do you know how to make it happen?

Think Like Your Audience

First things first – you’ll need to get a handle on what to post. Ask yourself, what would my target audience like to see in their Instagram feed? Really put yourself in their shoes. What content would you scroll past? What content would you stop to interact with? What would make you want to leave a comment? The more you identify with your ideal followers, the more ideas you’ll find for content to post. Think about how you could position pictures of your product and service in order to grab attention. Try asking a question, or adding hashtags that are already trending. Don’t underestimate the importance of artistic value on Instagram – to catch the eye of potential followers, your photos need to be unique and creative.

Getting the Ball Rolling

You can attract followers by having great content, but you can also go out there and find people who should be following you by searching for the hashtags that your ideal audience uses. If you find Instagram users who are posting with these hashtags but haven’t yet interacted with your content, you can try a few different tactics to get their attention. One surefire way to spur them towards looking at your profile is to like several of their posts in quick succession. You can also try leaving comments on their posts with the aim of building rapport and relationships, not selling to them.

The time for making the sale will come later. Your main objective at the beginning is to start a conversation and make friends. Once you’ve started building relationships through likes and comments, you can kick it up a notch with a tactic called regramming. By reposting someone else’s photos (making sure to always give the original poster credit and an @ mention) you spread good karma and make loyal followers. Regramming is especially great when your followers post their own photos of your products.

Running an Effective Instacontest

After you’ve built a foundation of several hundred followers, you can run a contest on Instagram. Contests have the power to spread your brand’s image beyond your immediate circle of followers. By requiring anyone who enters your contest to regram your contest photo and tag you, you get your image in front of each of your followers’ Instagram circles, multiplying your reach. However, contests can backfire pretty dramatically if your followers don’t participate. To avoid this, make sure you wait until you know you have a solid group of followers and that the prize for your contest is a big enough incentive to get followers to participate.

The suggestions above should give you enough fuel to make a real difference in your Instagram strategy, but there are many more Instagram tips and tricks that will help you build a loyal following. For more, take a look at ONTRAPORT’s Instagram Guide for Entrepreneurs, a playbook of tried-and-true Instagram moves that you can put into action right away.

Learn how to post with finesse, like and comment with a purpose, and use hashtags like an Instagram native. Get your #InstaGuide now!

Total
0
Shares
Previous Article
Crisis Communication

Turning Tragedy into Triumph – Crisis Communication Tips From Top Franchise Executives

Next Article

The #1 Relationship Destroyer

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
implementing new systems
Read More

9 Mistakes to Avoid When Implementing New Systems

If your systems aren’t lean, efficient and precise, you’re wasting time and money while putting your business at unnecessary risk. If you’re going to build out new systems, you need to do it right. Avoid these nine mistakes when building new systems to transform how work gets done in your business. 1. Ignoring human nature...
top fintech startups
Read More

Top Fintech Startups in the Midwest 2022

The Midwest is rapidly becoming home to some of the best fintech startups in the country. Chicago, for instance, is becoming a top tech hub for fintech startups, seeing massive growth and funding for its companies. In Columbus, the city’s long history with top banking institutions has created a fertile ground for fintech startups to...
crypto
Read More

5 Ways to Leverage Crypto to Scale Your Business

For businesses to grow and scale, they need to find new and innovative ways to improve their products and services and make their business processes more efficient. One way that many businesses are achieving these goals is by tapping into the world of cryptocurrency. Cryptocurrency adoption among businesses and consumers has never been higher. It...