improve company performance

3 Ways to Make Your Marketing Plan a Success

Latest posts by Melanie Rembrandt (see all)

September is here, and it’s go time!

Kids are back in school. Clients and co-workers are back from summer vacation. And everyone is in work mode.

With this in mind, do you have your marketing plan ready for the next, three months?

If not, prepare an editorial calendar with activities, deadlines and goals through 2014 into 2015.

And if you already have a plan in place, here are…

3 Ways to Make Your Marketing Plan a Success

1.    Track results carefully.

If you see that a particular campaign is not working, change it. Then, test it again. It’s essential to monitor your activities carefully to avoid wasting time, money and effort.

2.    Keep your customers top-of-mind.

Always give your customers what they want. And this means you need to interact with them on a regular basis, ask questions and learn about their pain points. This takes time, but it’s essential for business growth.

3.    Provide new content on a regular basis.

To build positive word-of-mouth, give your customers valuable content. This can be done via blogs, videos, articles, Infographics, Webinars, newsletters, social-media posts, and more. Provide solutions and you’ll see sales rise.

Fall is here, but your sales should rise!

It’s the busy time of year when people start to purchase new products and services and prepare for the holidays. Plan ahead as much as possible, give customers valuable information and track results. This way, you can save time and money while getting the best results possible.

What are you going to do today to give customers what they want and see your revenues rise?

For help with your SEO BtoB Content Strategy, please write to me here or at

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