3 Tips to Write Content with Value… Fast!

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at melanie@startupnation.com and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

Latest posts by Melanie Rembrandt (see all)

Provide Content Others Will Want to Share

If you want to stay current and provide valuable information to a hungry audience, you need to write a lot of good content. This can be difficult… especially when you have other, core responsibilities as an entrepreneur.

With this in mind, here are…

3 Tips to Write Valuable Content… Fast!

Tip 1. Know What Your Audience Wants.

The whole point of writing content is to provide some kind of value to your audience… so before you even start writing, think about your audience.

What do they want to know about right now?

When you have this answer, ask:

What do you want readers to do after viewing this content?

Then, form your idea for your content from your responses.

Tip 2. Create an Outline.

Once you know your topic, jot down the top things you need to cover in your article, blog, newsletter, e-mail, etc.

Then, add thoughts for your title, sub-title, introduction and ending with a call-to-action.

Tip 3. Set a Time Limit and Write!

Next, set a time limit to write your content and start writing.

Use your outline as a guide and go through each point. Keep your sentences and paragraphs short, and remove any extra “fluff” that is not necessary.

You’re Done!

That’s it. By following these three, simple tips, you should be able to create content that your audience will find valuable… fast!

Plus, you’ll be able to give them an action to take at the end (follow a link to another entry, shopping cart, landing page, etc.) that you can monitor.

What content are you going to write today?

For additional help with your content strategy, please write to me here or at www.rembrandtwrites.com.