Birth of a Startup

Latest posts by Joel Welsh (see all)

I’ve been the StartupNation chief community officer for four years. That’s four years of day after day hanging around eager entrepreneurs, and drinking in the most phenomenal information on the planet to learn about starting and growing a small business. It’s been a PhD in Entrepreneurship under the tutelage of Jeff and Rich Sloan, chief startupologists of StartupNation, and the thousands of entrepreneurs in the StartupNation community who provide inspiration, wisdom, strategies, best practices, wacky ideas that are way smarter than conventional ones, and a network of relationships that is all powerful in the world of starting a small business. And all of this came after 19 years of starting & running my own small business, a recruiting firm.

I am now embarking on the next chapter of my entrepreneurial journey, and I’m going to take you along with me for the ride. I am the CEO of a brand new startup company called Showcase U. Co-founders Jake Chapman & Chad Durbin read the book “StartupNation: Open For Business” and contacted us at StartupNation over 2 years ago. I have been working behind the scenes since then with Jake & Chad, and we just launched www.showcaseu.com this past weekend. Showcase U gives high school student athletes a way to showcase themselves so that they can increase their opportunity to be recruited by college coaches and pro scouts.

In this blog going forward, starting today, I am going to share the key decisions involved in starting up Showcase U from scratch and launching the website and the daily battle to build and grow the business. You’ll hear from me a couple times each week as the challenges and strategies are fresh and real. I’ll come to you with answers for sure, but I’ll also be sharing the “in the trenches” issues as they are happening before we reach final conclusions. You may have your own insights to share and I welcome them with open arms here in the blog comments.

OK, that’s all for today. Oh wait … Number 1 on my Showcase U Action List today is “StartupNation Marketing”. The opportunity to share and cross-promote with other websites is a powerful grassroots marketing tactic and is a cornerstone of the Showcase U marketing strategy. The way to make those partnering opportunities happen is the manner in which you build relationships over time. On www.showcaseu.com you’ll see that we already have a team of bloggers who are contributing fresh content that is appropriate for the Showcase U audience. We have taken great care to ensure that these relationships are Win/Win for both parties, and a terrific way to begin a partnering relationship is by sharing content back and forth. It’s a strategy that has worked exceptionally well here at StartupNation and we are emulating it at Showcase U. The hosting site gets fresh content which aids in search engine optimization, and the guest bloggers grow their brand with an opportunity to link from an external website to their own, which also aids in SEO.

Talk to you again soon! I’m still the StartupNation chief community officer as well as the CEO of Showcase U. Yes, life is wonderfully full!! I wouldn’t have it any other way.

Total
0
Shares
Previous Article

Tracking your email messages saves time and money

Next Article

Creating a mission statement

Related Posts
pay-per-click tips
Read More

5 Pay-Per-Click Tips for Startups and New Businesses

Pay-per-click (PPC) marketing can be an extremely valuable strategy for any business, but particularly startups trying to get their foot in the door. The problem is that as a new business, you likely don’t have a large budget for potentially expensive projects such as online advertising, and may not have the knowledge to develop an...
importance of SEO
Read More

The Importance Of SEO In Digital Marketing

Here's a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it's a question, a product comparison, reviews about something specific or to test the market to see what all is available, customers turn to search engines for information and product awareness. Therefore, as a digital marketer or an entrepreneur,...
SEO strategy
Read More

How to Create a Winning SEO Strategy

Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your fellow marketers or some random blogger, you might still be trying to figure out what an effective SEO strategy looks...
quality content
Read More

What Quality Content Means to Google

Many digital marketers, bloggers and webmasters often ask themselves: What is quality content and how do you make it? To answer such questions, you can’t just talk about content marketing. You need to go deeper than that. You need to understand what quality content means in the eyes of Google. Why’s that? Well, Google loves...