improve company performance

Use the Right Words to Write

Latest posts by Melanie Rembrandt (see all)

Stop Fighting Over Marketing Content
Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece?

If you are trying to get the most out of your marketing, SEO and PR campaigns, you’ve probably run into this problem more than once. Well, I have good news for you!

There are two, simple ways to resolve this issues and boost sales at the same time:

1. Use AP Style.

The Associated Press issues an updated book every year called the “AP Stylebook.”” It’s available at http://www.apstylebook.com/. Basically, it provides a dictionary-like guide to correct spelling and grammar that is used by most media venues in the U.S.

And since most press releases need to follow this style anyway, why not use it to settle word disagreements?

If your clients insist on using a certain word or style, point to the entry in the book, and show the correct usage. You have set guidelines for everyone to follow, and the disagreements end.

2. Test.

Another way to end disagreements about word usage is to test variations. Simply write your Web site page, newsletter, e-mail, PPC ad, or other copy, and post two different versions.

Monitor the results with a tool like Google Analytics, http://www.google.com/analytics/, AWeber, www.aweber.com, Webtrends, www.webtrends.com, or another, online program. Then, see which version received the most attention, and you have a winner!

Stop the Arguments and Get Back to Results!

Why spend time on dumb arguments over word-usage, grammar and style? Instead, use one of these solutions to enhance overall results and focus on more important, core business activities.

Do you need help with your SEO content management and PR to boost sales? Please let me know here or at www.rembrandtwrites.com.

Total
0
Shares
Previous Article
Alexis Ohanian, Founder of Reddit

10 Quick Hits with Reddit's Alexis Ohanian

Next Article
Penguins

Employees are your Best Messenger

Related Posts
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
underrated marketing techniques
Read More

Underrated Marketing Techniques Your Business Should Be Using

There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely used but that can still effectively increase your online visibility and grow your sales. In this article, we’re going to...
Business Growth 101
Read More

Business Growth 101: How To Scale Your Online Operation

E-commerce is a scary industry. Today’s technology dictates that small businesses are no longer simply competing with their brick-and-mortar rivals down the street -- they’re battling on a global scale. Of course, the strategies which you (the business owner) can deploy are nearly limitless and ever-evolving. All part of the fun, for sure. So, with...
Gen Z
Read More

5 Tips to Authentically Market Your Startup to Gen Z 

These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the bandwagon. However, they are also a tricky group. Since they hold high expectations for companies, they’ll certainly expect you to...