My favorite holiday promotion yet…

Latest posts by Rich Sloan (see all)

(Entry by Rich Sloan)

The deluge of holiday promotions is getting overwhelming. Offers for free shipping, unheard of discounts, etc., are EVERYWHERE!

One recent promotional mailing, though, actually stopped me in my tracks. It was clever, different, and made me smile.

It was from the local optical shop where i’d had an eye exam and bought glasses a year ago ("Shades Optical" in Birmingham, MI) and it was a simple, small fold-over card that had the name of the company on the cover and inside it had a paragraph about how your vision may deteriorate over time. ‘It is very important to update your corrective lens prescription annually…’ and more details were provided.

But here’s the clever part. The paragraph was printed somewhat blurry! As the message concluded, it came into sharp focus with the words, ‘schedule an appointment’ in clear letters.

Not only was this a very ‘smart’ promotion (reflecting very positively on the business), but it also offered helpful information.

The letter did NOT offer anything free or discounts or limited time offers and still, it’s my favorite holiday mailing i’ve received this year.

Standing out from the noise is a critically important thing for your business to achieve.

If you know of other very clever, impressive, and/or particularly effective promotions you’ve come across this season, I’d love for you to share them with fellow entrepreneurs in the comments below…

Total
0
Shares
Previous Article

Holiday Shopping Tips From StartupNation

Next Article

Hobby: How to Turn Yours Into a Business

Related Posts
sales team strategy
Read More

The Best Investments to Improve Your Sales Team Strategy

Creating and maintaining a thriving business depends on the success of sales performance. Essentially, the effectiveness of your sales team at generating revenue is directly related to the success of your business. Keeping your sales team motivated and helping them maximize their performance can be challenging, but with the right tools and investments, you can...
MarTech
Read More

Small Businesses That Own Their MarTech Can Edge Out the Competition

Adjustments to data protection regulations and Big Tech's revamping of how applications and third-party brokers acquire data sets have upended the world of user data management and remarketing. Big Tech, GDPR, privacy browsers and different privacy compliance standards are removing the user data of billions of users from the control of third-party marketing providers that...
brand awareness
Read More

5 Ways Technology Can Improve Brand Awareness

Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a purchase, even if they like the products you sell. Brand awareness is especially important for startups, which need to quickly...
digital marketing
Read More

How Digital Marketing Helps Startups Overcome Growth Challenges

Growing a startup is like running a marathon with random and unpredictable obstacles that pop up all of a sudden. Building your product, securing funding, hiring the right people and attracting high-quality leads are just a fragment of your responsibilities.    So, it takes a lot of work, resources, learning and risk-taking, and yet none of...