Espresso Shot Insights: Innovative ideas for home businesses

You just can’t put those grannies in a box.

Swiss Netgranny is a collective of 15 grannies who knit socks on demand and sell them online. Customers can choose their favourite granny from a gallery of ‘Grosis’, which includes information on why the women knit (‘not for money, just to pass the time’) or about their professional credentials (‘at age 6, I taught my 4 year-old sister to knit’).

Customers pick the color of their socks, or opt for a surprise design. After placing an order, their personal sock-knitting granny will take approximately two weeks to knit the pair of socks, which are sold for USD 33 / EUR 26 a pair, including delivery.

Netgranny was founded by Swiss fashion label Tarzan, who have created a product loaded with storytelling opportunities. While socks are generally a bland clothing commodity, this line of foot apparel lets customers pull up the leg of their trousers and share a great story with their friends or family.


Such a simple idea, why are these small, managable projects not being done here in the US? What an opportunity for ideas for people to do out of their home:

  • custom scrapbooking –> send in a show box of photos, and get back an album)
  • custom quilting –> send the swatches of fabric that has meaning, get back an heirloom crazy quilt)
  • send a photo of a favorite vacation –> get a small postcard size piece of custom art by an artist looking to establish a portfolio

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