Small Business Profile: Lead411
To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of the BTS Blog started by Tom Blue, co founder of Lead411— BTS stands...
Small Business Profile: Guideposts.com
To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Guideposts.com—a site devoted to helping people find and reach their potential. This site...
Small Business Profile: Night Helper Watch
To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of NightHelpWatchers.com.—a company based on an invention by Lisa Charleston. Lisa started NightHelpWatchers.com in...
Small Business Profile: Crossing Gaps
To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of a company called Crossing Gaps — they help bring creative people (writers, artists,...
Small Business Profile: Visible Logic
To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of visiblelogic.com. A well-designed message can position your organization, product or service to look unique, capable and...
Buy One, Give One
Referencing my prior post on Creative Capitalism, here is another business with a 1 for 1 model. A new project by California eco-urban design firm LJ Urban aims to make giving more concrete—quite literally—by matching...
Small Business Profile: OutspokenMedia.com
To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Outspoken Media, Inc.—an internet marketing startup that was founded in January by three...
Small Business Profile: Padosa.com
To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Padosa.com. Their goal is to provide the public with innovative and practical ideas that...
Small Business Profile: Heinz Marketing
To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Heinz Marketing. Matt has held positions at companies such as Microsoft, Weber Shandwick,...
Presidential Branding
Looks like the Obama's should have registered their last name to enjoy ongoing royalties. Some interesting examples of halo branding. Where businesses capitolize on the brand elements of another entity. Examples: ATT + TOMs Shoes,...
To Squeeze Or Not To Squeeze…
Great site: www.embracethelemon.com Terrific example of a website that is almost 100% twitter feeds + has great you tube promotion. See their youtube channel. The Lemon's Lament
Partner: Beat The Economy Together
I wonder if products have the same experience people do, that when they meet their match, they feel like they are "home?" I'll bet the product manager of this doosey has earned his bonus: Hillshire Farm...
Incorporating Mini Movements Into Your Business Model
When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components: Why will people pay you? (money, votes, donations) What does it cost you to sell your item…margins?...
Diversify Your Revenue Streams: Spin What You Got
I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It's a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and...
All Marketing Is Local
Just learned about EveryBlock, is a new way to keep track of what’s happening on your block, in your neighborhood and all over. You can choose your city and get a citywide overview of news...
Creative Capitalism: one for one, from day one
Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however...
Pick Good Influences For Your Advisory Board
Obviously John Wooden is not on my advisory board, but he is in my Pantheon-of-Wonderful-People. Quote to consider No written word, no spoken plea Can teach our youth what they should be; Nor all the...
What three independent businesses would you miss if they disappeared?
I just learned about the 350 Project and thought I would share it out and ask everyone's opinion: 3 - Think about which three independently owned businesses you’d miss most if they were gone. Stop in...
Let ME help YOU to Shine…
We've hit the 70+ posts mark (or thereabouts) on Start Up Nation...which seems like sort of a milestone in a way. Balloons didn't drop from the ceiling (yet), and 70+ is a relatively low number...
We’re learning that free is a good price.
Just got a newsletter from the School of Visual Concepts, a Seattle-based org providing classes in several disciplines, giving small businesses that needed vitamin B shot of knowledge to immediately apply in their environments. "If...