Understanding Can-Spam & Relevant Legislation
Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
Latest posts by Ryan Allis (see all)
- Creating Email Campaigns to Measure Your Website’s Performance - October 29, 2014
- Email Marketing Review - November 21, 2008
- Segmenting Email Campaigns: What Criteria Should You Use - November 18, 2008
In 2003 Congress passed the Can-Spam Act. This law is designed to help cut down on the volume of spam email through the US. Even if you're not based in the States, complying with the Can-Spam act will significantly improve your deliverability.
Can-Spam basically includes six major provisions. They are:
1.The email message must not have misleading header information.
2.The message must not have a misleading subject line.
3.The message must come from a functioning return email address.
4.Senders must remove all unsubscribe requests within 10 business days.
5.Commercial email must display the physical postal address of the sender.
6.Any unsolicited emails must clearly identify that it's an advertising message. The recipient must have the opportunity to decline further emails.
It's very important that every email you send contains an unsubscribe link. If someone requests to unsubscribe, the law states that you have ten business days to remove him. Some email programs like iContact (www.icontact.com) will process these opt-out requests for you. This ensures that you always comply with the Can-Spam regulations.
Next time, I'll talk about ISP blacklists and how to avoid them.