Content Strategy and You
In today’s competitive, business world, content is a large part of marketing and gaining new customers. But if you are busy like most entrepreneurs you may fall into one of the following categories…
Do you:
- Have lots of content but don’t know what to do with it?
- Write and post content just to have it on your site?
- Don’t have any fresh content on your site.
Well, if you answered “yes” to any of these questions, it’s time to…
Make Your Content Work For You!
Start by getting organized.
According to the Content Marketing Institute, “thirty-nine percent of technology marketers overall say they are effective at content marketing; however, that number jumps to 62 percent if the marketer has a documented content strategy.”
That means you will have much better results if you create a plan for your content. And how do you do that?
Create an Editorial Calendar.
Write down exactly what you want to accomplish with your content, how it relates to your overall business and marketing goals and what you are going to write about and when. You’ll also want to set up some tracking mechanism on your Website to monitor the popularity of your content and clicks on particular links within the copy.
Share Valuable Information.
When writing new content, be sure to keep your customers’ needs in mind. Instead of focusing on sales-language, give your target audience tips, insights, unique data, and other copy that provides solutions.
And be sure to add your SEO keywords, links and coding to all of your content so that you can build additional awareness online. If you’re not a writer, get help from a professional copywriter. It’s well worth the money.
Use What You Have.
If you already have a lot of content on your site including articles, blogs, videos, surveys, podcasts, etc., organize it so you get the most use out of it. Perhaps, it can be part of a new marketing campaign? Maybe you can “rewrite” the content so it is completely new but carries similar ideas? And if you haven’t shared this content with others yet, add links to it in your current newsletter, blogs, social-media efforts, and more.
Content Leads to Results.
Instead of worrying about your content, or lack thereof, do something about it! Organize your copy relative to your marketing goals with a content strategy. Create new and valuable information your customers will want to share with others. Then, track the results to see what is working and what isn’t.
Not only will you learn more about your customers, but you’ll be able to build credibility, boost online awareness and get the most out of both new, and old, content!
What are you going to do today to make your content work for you?
For more information, please write to me here or at www.rembrandtwrites.com.
