Small business tip: Don’t lie

Latest posts by Joel Welsh (see all)

A company as big as Radio Shack takes its integrity very seriously. The New York Times reported (subscription required) that Radio Shack’s chief executive resigned yesterday after revealing that he had lied about his education background.

Here’s a quote from Leonard H. Roberts, Radio Shack’s executive chairman, "When our company’s credibility becomes based on a single individual, it is time for a change. One of the most important things we have as a corporation is integrity and trust. We have to restore that back to the company."

Everything at a small business is more intense than at a bigger business. Every single thing that comes out of your mouth, is posted on your website or stated on your product brochure has a huge impact. That creates a terrific opportunity and also the potential for grave repercussions.

In this case I say take the advice of the plumber and entrepreneur Cosmo Castorini in the movie Moonstruck, “Tell ‘em the truth Loretta. They find out anyway.

Total
0
Shares
Previous Article

Are Traditonal Marketing Strategies Still Best?

Next Article

7 Powerful Insights for Marketing to Women

Related Posts
virtual assistant
Read More

How Virtual Assistants Can Benefit Startup Leaders

According to venture capitalist Bill Trenchard of First Round Capital, the average startup founder "works about 300 days a year, 14 hours a day." He should know. Trenchard cofounded and led three companies and, as a VC, advises hundreds of startups. "Looking at the schedule of a typical CEO, a full 70 percent of that...
succession planning
Read More

Your Business Legacy: Why Succession Planning Is a Crucial Step in Estate Planning

Running your own business is a mammoth task and a considerable investment. Statistics have consistently shown that small business owners have to work longer and harder than the average employee. So, after dedicating so much time and energy to building up a company, it’s crucial to protect it should the worst happen. Almost all of...
supply chain
Read More

How to Keep Vendors and Clients Happy During Supply Chain Hiccups

Supply chain breakdowns are happening due to global disruptions, rising costs and increased consumer expectations. Businesses can't always stop supply chain hiccups, but they can learn from them and limit their impact on vendors and clients. How a business responds to a supply chain issue can have far-flung effects. A company that is proactive and...
implementing new systems
Read More

9 Mistakes to Avoid When Implementing New Systems

If your systems aren’t lean, efficient and precise, you’re wasting time and money while putting your business at unnecessary risk. If you’re going to build out new systems, you need to do it right. Avoid these nine mistakes when building new systems to transform how work gets done in your business. 1. Ignoring human nature...