As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
Summer is in full swing, and it’s time for fun in the sun… unless you are bombarded with work and stuck behind your desk!
If this is the case, it’s time to review your workload and start outsourcing.
Here are a few questions to answer and help you get started:
What are you spending your time doing most?
Write down exactly how much time you spend on various activities throughout the day.
This includes talking on the phone, working with employees, writing, creating strategies, attending meetings, doing administrative work, fulfilling your core responsibilities, etc.
You may be surprised at where your time is going!
Do you really need to be doing that activity?
Once you know what you are spending your time on, look at the activities you can outsource. If you spend time on administrative duties like database entry, research, answering phones, reviewing data, and more, look for someone to help you.
You can find inexpensive workers and interns at local colleges and via online resources (eLance, ODesk, virtual assistants, etc.).
Perhaps, you have children or relatives who can help with simple tasks?
Are you avoiding your core responsibilities?
It can be a lot more fun to write creative content and redo your logo and marketing materials than other, core responsibilities. But are you qualified to do this? Are you using it as an excuse to avoid doing the tasks you really need to be taking care of?
Many people think they can write their own content and do their own marketing, but it takes a skilled professional to create an SEO content strategy, editorial calendar and copy that sells and actually produces results. You may want to rethink your capabilities in this particular area.
Let go and enjoy more free time!
While it may be difficult to let go of some of the activities you are doing, it can be well worth it. An administrative assistant or intern can help you with all of the database, phone and other, administrative tasks so you can concentrate on your key responsibilities.
And by turning your marketing and content strategy activities over to a professional, you’ll save a lot of time and hassle… and have much better results. More important, you’ll have more time to do the things you want to do this summer… outside of the office!
… So is it time to rethink what you are doing and have more fun?
For more tips to increase sales with SEO content strategy, please write to me here or at www.rembrandtwrites.com.